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  • How to Optimize your URL Structure for Search
  • 8/26/2010 — Of course it is usually best to keep your URL stable and unchanged once it is created, but so...


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  • XML Sitemap

  • Proprietary Google sitemap generator ensures that your pages are found


    One of the few things that all major search engines (Google, Yahoo, Ask, and Bing) have agreed upon is a protocol for sitemaps. While this does not guarantee that all of your pages will appear in the index or that they will rank, it significantly improves the chances. More importantly, submission of a properly formatted XML sitemap is now the accepted standard of submitting your pages to the search engines. Instead of filling out forms to submit your pages, we simply submit the sitemap.

    What is an XML Sitemap?

    An XML sitemap is a file that is uploaded to your web server which allows you to inform search engines about all of the pages (URLs) on your website that are available for crawling. It also enables webmasters to include additional information about each URL such as when the page was last updated, frequency of updates to the page, and the page’s importance in relation to other pages on the website.

    XML Sitemap does not replace a Good HTML Sitemap

    The XML sitemap format is not a user friendly readable format, so it is still important to create an additional sitemap to help users find pages on your website. Essentially, the XML sitemap is a "Google sitemap" while your HTML sitemap is a "user sitemap." Both of these are very important elements of your search engine optimization and should be updated as regularly as your website is updated. It is also important to understand that an XML sitemap is not a substitute for optimization of your site architecture.

    Best of Breed Google Sitemap Technology

    All search engine optimization clients and SEO consulting clients have an XML sitemap included in the services. Depending on need, we offer different service levels. If your website has more frequent updates, we will update the sitemap more often. At a minimum, your SEO services will include an initial XML sitemap created by our sitemap generator and then an updated version after the content strategy is implemented with the optimization.

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  • Search Engine Optimization Inc - 2720 Loker Ave W, Suite G - Carlsbad, CA 92010
    Phone: 1-877-736-0006 • Phone: 1-760-929-0039 • Fax: 1-760-929-8002
    North County San Diego