We just wanted to take this opportunity to thank you all at SEO Inc. for your hard work and determination in getting outstanding results with our website. Taking us from the 50th page on Google to the 2nd is no small achievement. 
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Vegas.com Case Study
Client: Vegas.com Industry: Travel URL: www.vegas.com Campaign Type: Consulting for improved organic search engine rankings Download Case Study
Since 1996, Vegas.com has been serving both visitors and residents of Las Vegas. Greenspun Media Group, the parent company, has supported and helped Las Vegas grow for more than 60 years, starting with the publication of the oldest family-owned newspaper in Nevada, The Las Vegas Sun.
Goals:
When this company first called SEO Inc., they were very frustrated with their rankings. Their ultimate goal was to beat out their competition through increased rankings, which would translate into increased hotel room reservations through their online booking engine. Vegas.com also had specific categories which were important to improve rankings including Las Vegas hotels, Las Vegas golf, and Las Vegas shows.
Initial Rankings:
Visibility Statistics First Place Rankings: 13 Top 5: 35 Top 10: 60 Top 20: 95 Top 30: 111
Strategy:
After several conversations with our client, we mutually decided that the fastest way to complete the optimization and provide the client the necessary knowledge transfer would be through a series of on site consulting sessions. These consulting sessions included building “Best Practices” for site content, making recommendations on site architecture, and code review of the content management system.
SEO Inc. completed a targeted keyword analysis for their industries based on results and analysis of the competition. This analysis, along with our competitive analysis, determined that the site would see a dramatic increase in traffic from the search engines through improved rankings on top level category keywords like “Las Vegas hotels,” “Las Vegas Tours,” “Las Vegas Weddings,” etc. We also determined that the site would get higher conversions by targeting more specific keywords like hotel names, show names, and golf course names. The strength of the site was the vast amount of content. Our job was to make sure that the spiders indexed the content, that the content on the page was keyword rich, and that the code on the page was optimized for those keywords.
The most important part of the optimization was to improve the site architecture, so this was the first thing we consulted on with the Vegas.com team. We worked with them to change the URL structure seen by the search engines so that the dynamic pages would have a flat URL structure. The primary page for the “Las Vegas hotels” category previously was located on non-seo friendly URL. We consulted with them to change this URL structure so that the search engines would see a flat URL, currently http://www.vegas.com/resorts/. Our consultation also included several recommendations to improve the navigation by incorporating a more search engine friendly use of text links in the navigation and content within the site.
Once the site architecture improvements were made, we provided consulting and built “Best Practices” for the site's code optimization. This included Best Practices for META and robots tags, implementation of accessibility attributes, cross browser compliancy, and other body optimization. SEO Inc. also helped optimize their dynamic site templates and conducted a full review of the implementation of the code optimization.
Accomplishments:
The client was ecstatic with the organic results. The number of 1st place rankings increased by almost 2000% within 12 months, including rankings on high value keywords like “Las Vegas hotels.” We were able to beat out two of their main competitors on most high value keywords and achieve high rankings for most of the top Las Vegas hotel names and related keywords. Vegas.com's revenue stream has increased tremendously, in return increasing optimization campaign budgets. Below are the results of our initial 12-month optimization campaign.
Final Rankings:
Visibility Statistics First Place Rankings: 258 Top 5: 873 Top 10: 1305 Top 20: 1779 Top 30: 2091
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Search Engine Optimization Inc - 2720 Loker Ave W, Suite G - Carlsbad, CA 92010
Phone: 1-877-736-0006 • Phone: 1-760-929-0039 • Fax: 1-760-929-8002
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