• ABOUT US
  • SHOWCASE
  • RECENT NEWS
  • Think Your Company Web Site Is Accessible? Think Again
  • 11/06/2007 — President and CEO Garry Grant Encourages Companies to Join Worldwide Effort to Provide Better Onl...
  • Read More
  • SEO Inc’s CEO Garry Grant gets recognized for prestigious award in San Diego.
  • 10/30/2007 — SEO Inc. CEO, Garry Grant, recognized as one of the most admired chief executive officers that wo...
  • Read More
  • SEO, Inc. Ranks on The Inc. 5,000 list for 2007
  • 10/09/2007 — Carlsbad, CA (MarketWire) October 9th, 2007 - Search Engine Optimization Inc., a leading full-ser...
  • Read More
Valid CSS! Valid XHTML 1.0 Transitional
  • Skycasters.com Case Study


  • Client: Skycasters.com
    Industry: ISP Satellite Internet Access
    URL: www.skycasters.com
    Campaign Type: Organic Search Engine Optimization
    Download Case Study

    Skycasters provides broadband satellite internet access, satellite VPN and mobile satellite internet service to business and home office customers in all 50 U.S. states. Skycasters is the oldest and largest facilities-based DIRECWAY satellite internet access provider, using its own satellite gateways, routers and servers collocated within the Hughes network operations center to provide a true business grade of service.

    Goals:
    Skycasters had some respectable rankings when they contacted SEO Inc. but were not ranked in the Top 10 for any of the 4 most important keyword phrases on Google.
    • #38 on Google for primary keyword “satellite internet”
    • #8 on Google for “satellite internet access”
    • Not ranked in Top 50 on Google for “satellite internet service”
    • Not ranked in Top 50 on Google for “satellite internet service provider”
    Skycasters goals were very clear; to achieve top 5 or Top 10 rankings on Google for their primary keywords. All other rankings increases would be considered a bonus.

    Initial Rankings:
    Visibility Statistics
    First Place Rankings: 14 Top 5: 49 Top 10: 82 Top 20: 106 Top 30: 119

    Strategy:
    The strategy that was implemented for Skycasters was to do a complete “themed” optimization of their web site, consulting with their internal web developers to implement additional “search engine friendly” structural elements into the site, and to increase the site”s link popularity.

    The Skycasters site was static html but lacked keyword density and most of the optimization elements that SEO Inc. implements in the source code. We started by identifying keywords and assigning the keywords to specific pages in the site. If those pages lacked keyword density to support the keywords, Skycasters would re-write the content on those pages. After these steps were complete, SEO Inc. consulted with their web developers so they could implement the SEO methodology themselves (SEO Inc. wrote all META tags and other proprietary parts of the methodology).

    Accomplishments:
    This client is extremely pleased with the results of the campaign. They have achieved TOP 3 rankings on Google for their 4 most important keywords and the overall rankings statistics have more than tripled. There Top 5 rankings have increased by over 400%.

    Final Rankings:
    Visibility Statistics
    First Place Rankings: 48 Top 5: 224 Top 10: 283 Top 20: 347 Top 30: 378
    • #2 on Google for primary keyword “satellite internet”
    • #1 on Google for “satellite internet access”
    • #3 on Google for “satellite internet service”
    • #2 on Google for “satellite internet service provider”
    Request SEO Services Quote



  • Search Engine Optimization Inc - 2720 Loker Ave W, Suite G - Carlsbad, CA 92010
    Phone: 1-877-736-0006 • Phone: 1-760-929-0039 • Fax: 1-760-929-8002
    North County San Diego