Search engine optimization has changed over the years; there is no doubt about it. And today, it is more competitive than ever. Now social media is peaking around the corner, more like running full speed around the corner, actually, so how do these two web based entities work together?
With this question in mind, I have thrown together these bullet points. Take a look and let me know what you think.
Social Media Benefits to SEO
Social media sites rank for targeted branded and non-branded terms helping secure a larger search space.
When blog content is pushed out through social media it gets exposure & stimulates organic linking.
Content must be generated for social media. Fresh content greatly benefits search.
Twitter content is indexed and shown in Google real time search.
The Twitter search engine is used by millions. Tweets allow you to optimize keywords for that engine.
YouTube videos rank in Google general search and are important for optimizing the video search space.
There are quite a few WordPress plug-ins out there for search engine optimization. You know it and I know it. But clearly, some are better for search engine marketing than others. Recently, I was reintroduced to a plug-in that I really like, the SEO Nova plug-in developed by SEO Inc.
This plug-in is robust, to say the least. It takes into account the major search engine optimization techniques needed to be successful with a WordPress blog, and let’s face it, there are a lot of things to consider.
Hi there, my name is John Lincoln and I am the new Director of SEO Consulting and Social at SEO Inc. and man, do I love SEO and social media. Really, in my eyes SEO and social media are the two most important components of an online brand. Perhaps that’s why I’ve been drawn to the promotional tools since day one. These two entities together offer an amazing ROI, and that is what SEO Inc. specializes in.
Now that is not to say that we don’t consider PPC, PR, blogging, web design, website usability, code, email marketing and copy writing. The team here at SEO Inc. is well versed in these areas as well, and we do offer our clients these services, but search engine optimization and social media are at the core of our business, let me tell you why.
Search engine optimization is the ultimate structural guideline. By following SEO Inc. practices you can make sure that you are doing everything you need to succeed online. You can make sure your brand, code, copy and online marketing materials are refined. You can make sure you are maximizing your presence and getting the most out of the sites you’ve invested so much in and worked so hard on! That is what we take pride in, helping our clients perfect their projects and push the limits of success.
Boom! As you probably know by now Google is about to get all jacked up on Caffeine! No, they haven’t been downing extra shots of mocha latte… well maybe they have, but that’s not what we’re talking about. The newest update to Google’s ranking algorithm has been dubbed “Caffeine” and it encompassed some the biggest changes we’ve seen in quite a while.
So, what kind of name is that? As it turns out, it’s a pretty good one. In addition to many of the SEO best practices that have been helping sites achieve good rankings for years, this newest version of the world most powerful algorithm will be looking for pots of fresh brewed content, a nice social atmosphere and most importantly… super fast hyper-active websites. Continue Reading Post - SEO Inc’s Page Speed Accelerator Helps Websites “Go Green”
NowPublic.com reports that Google is being spammed with searches for “white people stole my car”.
The idea, as far as we can tell, is to inflate the Google Trends data to make “white people stole my car” seem like a suddenly popular term. Thus, luring people who use Google trends to the spyware-o-rific websites that rank for that term.
Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)? Continue Reading Post - Maximizing SEM Presence With an Integrated Approach
Ever find yourself watching videos on this blog and wish you could see more? Of course you do! Well you’re in luck because SEO Inc. has added a new video vault to our website.
The video vault features a collection of Search Engine Optimization Inc.’s video productions including SEO Inc. featured on the news, interviews with SEO Inc.’s CEO, Garry Grant, and COO, Brad Lipschultz, and brand new client testimonials.
You can also visit our YouTube channel to see some of the behind-the-scenes videos that we have made at the office.
Within the web world, search engine marketers and website developers often find themselves at odds when determining what’s best for a website. Web developers want what looks best to consumers, and search engine marketers want to ensure high visibility and traffic.
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