Aug 09

Google’s New Manual Spam Actions Viewer

Google has launched a new feature in Webmaster Tools to streamline the reconsideration process. It will now remove all doubt from webmasters’ minds about whether or not the rankings are suffering because of manual action.

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Aug 08

Employee Spotlight: Trevor

 

Trevor Morrissey, SEO Inc.’s very own PPC guru, did not just walk into his job as a PPC Marketing Specialist; a very specific path of education, experiences, and challenges brought him to where he is today. Trevor was born and raised in the San Francisco Bay Area but moved to San Diego for college and his career. He enjoys a very active lifestyle; some of his favorite sports include soccer and volleyball. He also loves snowboarding and skateboarding, but he makes sure to balance things out with a healthy dosage of Harry Potter. Continue Reading

Jul 30

Is Google Playing Favorites? How Social Media May Be More Important Than Ever

Google has made a new move in the search game by securing a patent to allow the search engine to filter social search results. What does this mean for search and SEO? Keep reading and find out.

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Jul 26

Another One Bites the Dust: Optimized Anchor Text

In a recent update from Google, optimized anchor text has been pegged as another no-no to SEOs. The Webmaster guidelines have been updated to include even more types of links that violate guidelines, such as low quality links, or those added specifically to manipulate PageRank. Keep reading for more information.

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Jul 25

Opinion: As Long as There Are Search Results, There Will Be SEO

Every so often, someone declares that SEO is dead, or that it is no longer important, or that it has morphed from an amalgam into something intangible. What’s worse is that people actually start believing this. Let me assure you:

As long as there are search results, there will be SEO. There may be a difference in how it is done. It may no longer be easy, but that’ll be a good thing. Continue Reading

Jul 19

Rest in Peace, AltaVista

AltaVista, one of the internet’s first search engines, has died. It was launched in 1995, and officially began redirecting to Yahoo!’s own search engine on July 8, 2013. The search engine struggled for its later years, but in its heyday, received more than 80 million hits per day. The innovative search engine likely paved the way for its booming successor, Google.

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