New Elements for Dealing with Multilingual Google SEO

• By: SEO Inc
• Categories: Google, Search Engine Optimization
• Comments: 0

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When you are dealing with multilingual websites there is a lot to consider, one of those things being allowing Google to identify the correct page for a specific language. In December, Google expanded the support of the rel=”alternate” hreflang link element to handle content that is translated or provided for multiple geographic regions.

rel=”alternate” hreflang link element

The rel=”alternate” hreflang link element can specify the language, optionally the country, and URLs of equivalent content.

To indicate to Google that you want the German version of the page to be served to searchers using Google in German, the en-us version to searchers using google.com in English, and the en-gb version to searchers using google.co.uk in English, use rel=”alternate” hreflang=”x” to identify alternate language versions.

Update the HTML of each URL in the set by adding a set of rel=”alternate” hreflang=”x” link elements. Include a rel=”alternate” hreflang=”x” link for every URL in the set, like this:

• <link rel=”alternate” hreflang=”en” href=”http://www.example.com/page.html” />
• <link rel=”alternate” hreflang=”en-gb” href=”http://en-gb.example.com/page.html” />
• <link rel=”alternate” hreflang=”en-us” href=”http://en-us.example.com/page.html” />
• <link rel=”alternate” hreflang=”de” href=”http://de.example.com/seite.html” />

Exact Match Domains Big for Bing but Bad for Google?

• By: SEO Inc
• Categories: Bing, Google
• Comments: Comments Off

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I’ve been spending some time online lately. Doing a little Google vs. Bing detective work. By the way, I know that I sound really cool when I say stuff like that… But anyway, in the process I’ve noticed a few things. One of those being exact match domains fair very well in Bing, but not so well in Google. What exactly do I mean by this? Well, let me show you.

But first let me explain the color code.

• Red – Listed on the first page for Bing and Google
• Blue – Domain Including All Keywords
• Light Blue – Has Keyword in the Domain
• Green – No Full Keyword in Domain

Now that you know the code, let’s see how the search results differ for Google and Bing in relation to keywords in the search results domain names.

Leap Motion Tracking Changes the Face of Computer Interaction

• By: SEO Inc
• Categories: Web Accessibility
• Comments: 0

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According to Leap Motion, “Leap represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.”

This is not related to SEO or social media, other than the computing aspect, but it is really cool. Check out this new way to interact with a desktop. Would you use this?

Leap Motion Tracking Video

What do you think? Would you use this?

The Secret to Making News Unique for SEO

• By: SEO Inc
• Categories: Search Engine Optimization
• Comments: 0

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Publishers have a big problem. They are writing on the same topic as thousands of others sites yet they want the content to be unique, rank well in Google and drive traffic. People hire SEO Inc. often to assist in Google News optimization, so we are not going to tell you everything in this blog post. But what we will do is share a video by Matt Cutts from Google. The video covers basic tips for dealing with SEO duplicate content for news sites. Learn the basics on this topic below and give us a call when you are ready to take it up a notch.

Making SEO Content Unique for News Sites

Bing Launches New Version with Increased Social Elements

• By: SEO Inc
• Categories: Bing, Search Engine Optimization
• Comments: 1

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Bing has launched a new version of their search engine complete with user interface and functionality changes, and boy is there a lot to talk about. There is so much to talk about and consider that I almost don’t even want to write this blog post, but it’s a duty. So let’s begin, and out of respect for everyone’s time I will try to be brief.

Why Thinking in Buckets Improves SEO ROI and Decision Making

• By: SEO Inc
• Categories: Search Engine Optimization, Web Analytics
• Comments: 0

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In search marketing we spend a lot of time talking about keywords. But once you reach a certain level you stop focusing on individual keywords and instead think more about a diversified portfolio. Think of it like your investment portfolio where you have different types of securities. You have individual stocks, mutual funds, bonds, a money market account and maybe some CDs. Each of those areas make up part of your overall wealth.

In the case of keywords, each website has keyword groups or buckets. These buckets are grouped based on similar themes. By analyzing the themes and the ROI of each theme we can make better decisions on keyword groups to build pages for, links to, etc. So that is the premise of this blog, now let’s jump into specifics. As a side note, you could take this up a level and make buckets for all of your online traffic (social, email, PPC, etc). You could even take it up further and look at your overall marketing picture, but for the purposes of this post we will stay granular and focus on organic SEO keyword traffic. Although I am more of a big picture guy myself… 

Common Keyword Buckets

First, let’s take a look at some common keyword buckets. Next, we will determine ways to analyze and use the data, but before we do, we need to recognize that all keywords fall into two main buckets and then there are smaller and smaller buckets under each. This is great because you can get as granular as you want. The top buckets are branded and non-branded terms.

• Branded Terms: Terms surrounding your business or your businesses’ own branded products.
• Non-Branded Terms: Pre-existing terms that categorize or describe your product.