Writing for the web is entirely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. The copy is only one piece of the optimization puzzle, but the more a copywriter knows […]
Google March 2024 Core Update: Google’s March 2024 Core Update, announced on March 5, 2024, is a significant change aimed at reducing low-quality, unoriginal content in search results by 40%. This update is expected to alter the search landscape significantly. As the update rolls out over the next month, it significantly changes various core systems, […]
Podcasts are now Discoverable on Google. Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog using its formatted data. This allows users to search for specific episodes even if they can’t remember the Podcast’s name. Transcripts are being […]
Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it; […]
As of December 14, 2017, the Federal Communications Commission (FCC) has officially reversed net neutrality. In a 3-2 vote, the commission approved a proposal to eliminate the FCC’s net neutrality rules from 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and Comcast can manage their networks more aggressively and create preferred […]
Today, we are honored to have been chosen as the best SEO company in the Promotion World’s Annual Digital Marketing Awards! This 10-year-running awards program showcases the companies that cut through the noise of the demanding digital age to make a difference—for their clients and for the web at large. SEO Inc. made great strides, […]
The Google Webmaster Guidelines just got a big update. Following last week’s revamp of the Webmasters page, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General and Quality Guidelines—that offer a simple list of best practices to follow. Although the Quality Guidelines have […]
How to Remove a Google Link Penalty You’ve heard the horror stories. And if your website has received a Google penalty, it can be a nightmare. Google continuously develops more sophisticated algorithms to make the Internet more organized and relevant. You need to know what to do if the worst should happen—and nothing is worse than […]
Add information to your Google Maps business listing. Now that you have a Google Maps business listing and a Google My Business account linked to it, you are armed and ready to optimize it for a higher ranking in local search results. But first, log in to your Google My Business account to add more information […]
Significance and Importance of Google Search Console Explained Google Search Console has established itself as a cornerstone in the world of web optimization, providing invaluable insights into how websites are perceived by the world’s most powerful search engine. The Page Experience report within this tool has gained prominence as Google has integrated user experience into […]