How do you set up Goals in Google Analytics? Creating a New Goal Setting up goals in Google Analytics is crucial in tracking your progress toward achieving your business objectives. With Google Analytics, a powerful web analytics tool, you can easily create, edit, and monitor your goals directly from your dashboard, gaining valuable insights into the effectiveness of your website, campaigns, and overall business growth....Read More
The Google algorithms—you know them, you fear them. Like a host of vengeful gods, the pantheon of Penguin, Panda, and Hummingbirds affect the SEO world with an often catastrophic impact. Whenever they happen to grace us with their presence, horror stories of lost rankings and penalties spread like famine and plague. Even the most Google-faithful websites can fear being struck down by the holy Google...Read More
What is Link Building? Link building refers to actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – an eBook, white paper, case study, infographic, or another helpful resource. Check out our Backlink Enhancement...Read More
I’ve written here on the blog about ADA compliance, also known as 508, and more recently, W.C.A.G 2.2 compliance, or web accessibility. My daughter is blind, and because of that, her online experience often suffers because many websites fail to provide adequate solutions for those with disabilities. Websites are covered under the Americans with Disabilities Act, but only federal funding agencies, such as non-profit organizations,...Read More
Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to secure HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload you’re disavowing file to the new HTTPS site, all those bad links you already disavowed will transfer over. You’re taking all your hard work and flushing it...Read More
