Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.”
The new program introduces preferred Adwords API (Application Programming Interface) pricing so an advertiser can chose an agency that fits his or her business model. These changes will allow agencies to compete with companies who have in-house pay per click departments. Changes are also being made in the spend criteria to become qualified.