Sep 09

Google Instant: How Will it Impact Search Engine Optimization?

Google Instant is here folks, and SEO’s all over the world are up in arms about it. “What does this mean?!,” they all clamor. In this post we will report on what Google Instant is and provide some speculation on the new elements of the search engine.

What is Google Instant

Basically, Google Instant is a beta update to the Google search experince. The update allows results to appear from search queries at lightning speed. For example, type in SEO Inc. and these results will appear instantaneously.

Google Instant

Here is how Google explains Google Instant on their famous Official Google Webmaster Central Blog:

Continue Reading

Sep 08

Should you Buy All of Your Domain Name Extensions?

Domain Name ExtensionsOne question which comes up frequently is, “Should I buy all of the extensions of my domain name?” This is a common question because sites which sell domain names will often try to get you to purchase every version. So for example, if your website is www.searchengineoptimization.com a site such as Godaddy may try to get you to buy the following domains:

  • www.searchengineoptimization.net
  • www.searchengineoptimization.biz
  • www.searchengineoptimization.info
  • www.searchengineoptimization.ca
  • www.searchengineoptimization.us
  • www.searchengineoptimization.uk
  • This list goes on…

All the while you are sitting here scratching your heading thinking, “Do I really need to pay $200 for all of these domains?!” Well, let’s weigh the pros and cons of the purchase decision.

Pro: You Protect your Brand

By purchasing all of the domain extensions you ensure that no one can have a domain name that matches yours. Why is this important? Well, if someday you develop very strong brand strength and someone searches for your brand there is a good chance that not only your .com extension will come up, but also that a .biz, .net, etc., extension will come up. Now of course this means that someone would have to create a site surrounding your brand name. And they really can’t do this if they are in the same industry as you, unless you OK it – for instance an affiliate may be able to sell under an extension. If they are in another industry, they can absolutely use the domain to promote their company. They can also use the domain to write reviews/blogs on you. Also, if it is a non-branded keyword based domain all bets are off.

Con: You Pay Extra

Continue Reading

Aug 31

Why Navigation is Important to Search Engine Optimization

There are a lot of different aspects of search engine optimization and Internet marketing which are difficult. However, one which often strikes marketers as exceedingly challenging is refining site navigation and structure. While this is the case, many of us SEO experts relish the opportunity, viewing the task as a rubix’s cube like assignment with a drastically visible impact on a websites bottom-line, in a variety of different ways.

Example of Optimized Website Navigation

Here is an example of a navigation in its most basic form. Hub level 1 filters into hub level 2. Hub level 2 filters into hub level 3. Each of the lower levels support the higher levels from a linking perspective. The lines are indicative of potential cross linking relationships, the implementation of which would be assessed on a site by site basis.

Search Engine Optimization and Navigation

Search Engine Optimization and Navigation

 

Continue Reading

Aug 27

Submitting your Site to Directories: How to Ensure it Helps your Search Engine Optimization

Don't Pray that your Website Appears in Directories, Just Follow this Simple Advice!

Don't Pray that your Website Appears in Directories, Just Follow this Simple Advice!

Before we get into it, let me just address a question I’m sure most of you have: “Are directories still worth submitting to?” Amongst the sea of free-for-all, mostly useless directories that have been devalued by the search engines, there are still a few out there that one should submit to. Places such as dir.yahoo.com and business.com, for example, are still worth the time and money to include your site in. Submitting to directories can improve your search engine optimization strategy, it just has to be the right directories and information has to be submitted in a particular manner.

The submission process itself is straight forward, but we want to eliminate any possibility of rejection as well as choose the best fit page for our site. With this in mind, here are some things to look out for when submitting your site to these directories.

Continue Reading

Aug 26

How to Optimize your URL Structure for Search

Point Search Engine in the Right Direction with an Optimal URL Structure

Point Search Engines in the Right Direction with an Optimal URL Structure

Of course it is usually best to keep your URL stable and unchanged once it is created, but sometimes change is necessary when not properly optimized in the initial setup. Improving your site’s URLs to be more SEO- and user-friendly can greatly benefit search engine ranking and click-through rates, but be careful—if done improperly, you may face a significant decrease in ranking that could take a long time to recover from. Here, are some search engine optimization tips for URL optimization, as well as what to look out for and avoid.

Dynamic vs. Static URL

The first step is to consider changing your URL structure from dynamic to static. URLs with characters like “=”, “&” and “?” are not only difficult to read for search engines (leading to indexing problems), but also for users who are more likely to follow a link indicating what content the URL leads to.

Continue Reading

Aug 24

Local SEO: The 5 C Approach


Show up on the map with Local SEO

Show up on the map with Local SEO

5 simple things you can do rank better for local search

Local SEO has been a mystery for many traditional Search Engine Optimization experts over the years when compared with traditional SEO.  Local search results are rarely the same as organic results. There is, however, among local SEO experts some clear consensus on how businesses can optimize their listings to rank well in local search results.  In June, David Mihm published his 3rd volume report entitled Local Search Ranking Factors.  In this comprehensive report, local SEO experts evaluated more than 50 factors that are thought to have varying impact on local search rankings.  These factors are in many ways polar opposites compared to the factors that drive traditional SEO.  In this post I will highlight five of the most important local SEO factors that every local business should implement to start seeing positive local search ranking improvements.

1. Claiming your place page or local listing

Yes, surprisingly, just the very act of claiming your local listing from the search results appears to have the local search engine optimization expert consensus as the most important factor for ranking well.  Local SEO experts insist that until you claim your place page or local listing you have little to no control as to how your business will rank.

2. Consistency

Consistency is a huge factor with local SEO.  If Google or any of the other search engines continuously find conflicting information about your local business, how can they justify ranking your site high?  This local SEO factor makes sense.  If searchers can’t find your correct location or your phone number then why should your business rank high in local search results?  Get your listing info accurate and make sure your address is correct across your website. Ask that inaccurate info be removed from third party sites on the web. Continue Reading

Page 55 of 72« First...102030...5354555657...6070...Last »
Twitter Facebook LinkedIn YouTube Google+