With the Ever Growing Forest of WebPages Online, Page Themes Provide Search Engines and Users with Much Needed Direction
Do your pages have a theme? Or are they just a bunch of random stuff you thought your customer base would find interesting? For the sake of your business, marketing efforts, and search engine optimization performance, you’re going to want to address this question and keep it top of mind.
What do we mean by theme?
A theme is the basic idea that there are certain goals and content associated with each page of a website. By specifying a theme for each page it allows you to focus on keywords, calls to action, internal and external linking, as well as video and images which are concisely aligned with your navigation and search engine efforts.
Why do your pages need a theme for SEO?
In the case of search engine optimization it is absolutely vital that each of your pages have a clear and concise theme. Think of it as a mission statement. What is that page trying to accomplish, what is its value to the world, how will that page serve your customer base? Once you have asked yourself these questions you can discover keywords which best represent the page’s mission. Adding those keywords in the right places lets the search engine know the purpose of the page you have created, and thus, allows you to rank for the terms you have specified.