Mar 11

Social Media, Search Engine Optimizations Best Friend?

Organic search engine optimization has changed over the years; there is no doubt about it. And today, it is more competitive than ever. Now social media is peeking around the corner ( more like running full speed around the corner actually) so how do these two types of internet marketing solutions work together?

With this question in mind, I have thrown together these bullet points. Take a look and let me know what you think.

How Social Media Helps SEO

  • Social media sites rank for targeted branded and non-branded terms helping secure a larger search space.
  • When blog content is pushed out through social media it gets exposure & stimulates organic linking.
  • Content must be generated for social media. Fresh content greatly benefits search.
  • Twitter content is indexed and shown in Google real time search.
  • The Twitter search engine is used by millions. Tweets allow you to optimize keywords for that engine.
  • YouTube videos rank in Google general search and are important for optimizing the video search space.
  • Social media sites drive traffic!

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Mar 11

SEO Nova | A WordPress Search Engine Optimization Must!

There are quite a few WordPress plug-ins out there to aid professional search engine optimization. You know it and I know it. But clearly, some are better for search engine marketing than others. Recently, I was reintroduced to a plug-in that I really like, the SEO Nova plug-in developed by SEO Inc.

This plug-in is robust, to say the least. It takes into account the major search engine optimization techniques needed to be successful with a WordPress blog, and let’s face it, there are a lot of things to consider.

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Mar 05

I Love Search Engine Optimization!

Hi there, my name is John Lincoln and I am the new Director of SEO Consulting and Social at SEO Inc and man, do I love SEO and social media marketing. Really, in my eyes SEO and social media are the two most important components of an online brand. Perhaps that’s why I’ve been drawn to the promotional tools since day one. These two internet marketing tactics work together and deliver amazing ROI, and that is what SEO Inc. specializes in.

John E Lincoln, Director of SEO Consulting and Social, SEO Inc.
Now that is not to say that we don’t consider PPC, PR, blogging, web design, website usability, code, email marketing and copy writing. The team here at SEO Inc. is well versed in these areas as well, and we do offer our clients these services, but search engine optimization and social media are at the core of our business, let me tell you why.

Search engine optimization is the ultimate structural guideline. By following SEO Inc. practices you can make sure that you are doing everything you need to succeed online. You can make sure your brand, code, copy and online marketing materials are refined. You can make sure you are maximizing your presence and getting the most out of the sites you’ve invested so much in and worked so hard on! That is what we take pride in, helping our clients perfect their projects and push the limits of success.

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Feb 03

SEO Inc’s Page Speed Accelerator Helps Websites “Go Green”

Boom! As you probably know by now Google is about to get all jacked up on Caffeine! No, they haven’t been downing extra shots of mocha latte… well maybe they have, but that’s not what we’re talking about. The newest update to Google’s ranking algorithm has been dubbed “Caffeine” and it encompassed some the biggest changes we’ve seen in quite a while.

So, what kind of name is that? As it turns out, it’s a pretty good one. In addition to many of the SEO best practices that have been helping sites achieve good rankings for years, this newest version of the world most powerful algorithm will be looking for pots of fresh brewed content, a nice social atmosphere and most importantly… super fast hyper-active websites. Continue Reading

Aug 27

Ladies and Gentlemen: Google Trend Spamming

NowPublic.com reports that Google is being spammed with searches for “white people stole my car”.

The idea, as far as we can tell, is to inflate the Google Trends data to make “white people stole my car” seem like a suddenly popular term. Thus, luring people who use Google trends to the spyware-o-rific websites that rank for that term.

Jul 16

Maximizing SEM Presence With an Integrated Approach

Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)? Continue Reading

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