Google had been experimenting in selected cities with a beta program so SEO Inc was right there learning this new tactic. Local businesses could pay to make their listing stand out from the crowd for a flat monthly fee of $25. The program was essentially an enhancement of the listings on the “7-pack” map listing. See below:
Google Tags is now out of beta and available nationwide. For local businesses that rely on Google searches, this is now a way to stand out from the crowd with your own special offer or message in the map 7-pack. For now, they are relatively rare and stand out. As Google Tags become ubiquitous, it might be the price of admission.
Here’s what Google had to say about this new feature:
For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.
As with all things Google, expect the paid listings to expand over time and start to overwhelm the free listings. To learn more and try it out, please visit Google Tags.
If you need help with your Google Places listing, Local Search Optimization or want to be a head of the curve with Google Tags contact us today.