One question which comes up frequently is, “Should I buy all of the extensions of my domain name?” This is a common question because sites which sell domain names will often try to get you to purchase every version. So for example, if your website is www.searchengineoptimization.com a site such as Godaddy may try to get you to buy the following domains:
- This list goes on…
All the while you are sitting here scratching your heading thinking, “Do I really need to pay $200 for all of these domains?!” Well, let’s weigh the pros and cons of the purchase decision.
Pro: You Protect your Brand
By purchasing all of the domain extensions you ensure that no one can have a domain name that matches yours. Why is this important? Well, if someday you develop very strong brand strength and someone searches for your brand there is a good chance that not only your .com extension will come up, but also that a .biz, .net, etc., extension will come up. Now of course this means that someone would have to create a site surrounding your brand name. And they really can’t do this if they are in the same industry as you, unless you OK it – for instance an affiliate may be able to sell under an extension. If they are in another industry, they can absolutely use the domain to promote their company. They can also use the domain to write reviews/blogs on you. Also, if it is a non-branded keyword based domain all bets are off.
Con: You Pay Extra