Google Adwords Authorized Reseller Program to Shut Down

• By: SEO Inc
• Categories: Google, Pay Per Click
• Comments: 0

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While there has been no official announcement from Google and their Authorized Reseller program website is still live, rumors have been swirling that Google is ending it’s Authorized Adwords Program. The program as it exists today includes around 30 PPC Management companies and was designed to allow these companies to provide pay per click management services (Google Adwords) to the local SMB market. Companies who get approved in the program must achieve and maintain a client base of over 500 clients and get free API access.

Is Google AdWords Losing it’s Edge?

• By: SEO Inc
• Categories: Google, Pay Per Click, Search Engine News
• Comments: 0

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Let’s forget about organic search engine optimization for a moment and talk about Pay Per Click marketing. When you think Pay Per Click management, your mind probably thinks of the sponsored links on a Google search page. Mine does. After all, Google has been my preferred search engine for years now and my first online marketing class in college focused on setting up Google Adwords accounts. It makes sense to use Google for your paid search engine marketing needs. 80% of search traffic comes from there. However, most successful campaigns learn to optimize for the big three search engines: Google, Yahoo, and MSN.

I’ve been surprised by the amount of conversions that can come through Yahoo and MSN. Because everyone is competing for words on Google, bids are almost always lower on the other two. Neither receives the amount of impressions, clicks, or conversions that Google does, but you would be surprised at how high the conversion rate can be, especially when comparing it to how little you have spent.

Search Engine Optimization & Social Media Support Email Marketing

• By: SEO Inc
• Categories: Internet Marketing, Search Engine News
• Comments: 0

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SEO Inc. has been known for premium search engine optimization for some time now, but we also have a very strong social media marketing department which offers a wide array of social integration as part of a wider internet marketing strategy.

The Power of Email Marketing & Social Media

Today, eMarketer released an article on combining the power of email marketing and social media. Here are some of the highlights from the report:

“More than four in 10 business executives surveyed by StrongMail said integrating e-mail and social was one of their most important initiatives for 2010, just after improving e-mail performance and targeting and growing opt-in lists.”

“Four-fifths (81%) of marketers surveyed by MarketingSherpa in summer 2009 said social media helped to expand the reach of their e-mail content, most likely because of sharing buttons incorporated into e-mail newsletters. A further 78% said social helped to increase brand awareness.”

Paid Search Marketing and Search Engine Optimization: A Perfect Pair

• By: SEO Inc
• Categories: Pay Per Click
• Comments: 0

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Paid Search Marketing is an often overlooked and misunderstood method of search engine marketing. Many companies ask “why should we pay for sponsored links when we are showing up in the organic results?”

How PPC Benefits SEO Strategy

There are several reasons why paid search marketing methods like pay per click (PPC) are not only beneficial, but crucial to your search engine optimization strategy.

• First, you are dominating more real estate on the search page. People are more willing to purchase from companies they are more familiar with, so the more your company’s name shows up the more that will be reinforced.
• Studies have shown paid search has the highest ROI of all advertising/marketing vehicles (SEMPO Survey February 2007).

The Perfect Organic Web Presence | SEO and Social Media

• By: SEO Inc
• Categories: Blogging, Search Engine Optimization, Social Media Marketing
• Comments: 1

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One of the best things about having a web presence is that it can always be improved. Whether you need to refine your search engine optimization, convert higher on pay per click, social media, design or code, there is always something you can do better.

I’ve been thinking a lot about what the perfect organic web presence looks like. With this in mind, I have created this brief image. I’m sorry to say that it is not perfect, but it is pretty close for a general representation.

Building Links for Search Engine Optimization

• By: SEO Inc
• Categories: Link Building, SEO Tips
• Comments: 1

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Building links may be the toughest part of search engine optimization. People literally ask me about it all the time. And they have every right to do so, because let’s face it, it is not an easy part of search engine marketing.

Today, Matt Cutts released a new blog on effective techniques for link building in search engine optimization and I must say I really like his approach.  To me, building links is all about creating something of value online. Whether you are writing inspiring articles, information rich blogs or creating useful applications, links will come to you, but you have to offer the online world something worthwhile. And that is really what his post is all about.