PHP Session HTTP Header Optimization

• By: Sean Ruiz
• Categories: SEO Tips, Web Design & Development
• Comments: 3

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Let’s make the Web faster. I perceived something that may be of interest in regards to PHP, sessions, and SEO. On at least one installation, the default HTTP headers sent by the function session_start( ) were set to disable cache. In some cases, I think these headers may not be “good for Googlebot.”

As you may know, Google made an algorithm update that takes into account many aspects of site performance, often called Page Speed. Optimizing HTTP headers is one of the checkpoints and enabling browser caching via HTTP headers is a sub-point. If Googlebot respects site performance enhancing HTTP headers then they’ll probably also acknowledge wacky ones like the PHP session_start( ) default HTTP headers that say, “do not store a copy of this page for cache; always check with the server to see if you have the most recent copy of a page immediately before and after you request a page because this content expired back in 1981 and today is April 13, 2010.”

The perceived solution for the installation was to start sessions only on pages that needed them- instead of everywhere. Now, revisiting the topic I’ve also learned that using the session_cache_limiter( ) function to control what headers are sent may also work.

Twitter Unleashes Promoted Tweets

• By: SEO Inc
• Categories: Social Media Advertising, Social Media Marketing, Twitter
• Comments: 0

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The day has finally come, Twitter, the fast growing social networking site, has just announced its first step towards monetization which is sure to become a part of many marketers social media advertising strategy . While there have been a few smaller deals on the side with Google, Yahoo and Microsoft, this is the first move that will result in Twitter users being subjected to advertisements.

What are Twitter Promoted Tweets?

Twitter promoted Tweets will only appear in the Twitter search results. This is very similar to Google Adwords, which appear in the Google search results when an advertiser bids on a keyword a user is searching for.

What is interesting is the authority Twitter has given to the new advertisements. According to a post on Fast Company, when a Twitter user searches for a word being bid on, the advertisement will show up at the top of the results, even if it was written previous to the other Twitter posts.

Why Social Media Helps PPC Conversions

• By: SEO Inc
• Categories: Pay Per Click, Social Media Advertising, Social Media Marketing
• Comments: 0

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If you haven’t already realized it from reading anything that John has written on here, Social Media is critical and extremely helpful when it comes to organic search engine optimization. As a Paid Search Manager, my focus has been more on pay-per-click campaigns on the major search engines rather than on social media sites. However, after reading a report on Gigya that said that “nearly 20% of social consumers are now using social networks as their core navigation tool”, I’ve been thinking of how to successfully combine paid search campaigns and social media strategies.

Strengthen Brand Awareness

Social media is, naturally, going to strengthen brand awareness. Because of this, consumers are more likely to click on paid search ads because they are more familiar with your company. So, with a strong social media based brand campaign, people are going convert on your ad when searching for your product or service, which will improve your click through rate and improve your quality score.

How to Run a Social Media Campaign

• By: SEO Inc
• Categories: Facebook, Search Engine News, Search Engine Optimization, Social Media Marketing
• Comments: 1

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We love organic search engine optimization here at SEO Inc., but we’re also well known for our social media knowledge. Running a good social media campaign can be difficult. When you are learning how to run new social media campaign these are the things to keep in mind.

How to Run a Social Media Campaign

The Challenge
Every good social media campaign needs to have a challenge. For instance, maybe you want your fans/followers to upload a photo of themselves or create a video stating why they should win the prize. The challenge is what you request from the community/contestants in order to play the game.

The Rules
All good social media campaigns need to have rules. What must occur for this to be a legitimate and reputable business marketing campaign? Do you need to make sure the content being submitted is clean? Should the video be a certain length? Does the video need to be created within a certain budget? Do you have to live in the United States to enter? Make sure these things are laid out before you announce the project. I always make it a rule that the user has to follow you on Twitter or be a fan on Facebook to play the game; this is a great way to build your community base. This idea also ties into the benefit section mentioned below.

How to Avoid the Google Caffeine Jitters

• By: SEO Inc
• Categories: Google, Search Engine News
• Comments: 2

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Recently Google began testing Google Caffeine within selected datacenters. It will be the most significant update to its ranking algorithm in the last five years.

Caffeine will be a new upgraded version of the Google search engine results. A study of the changes reveals that Google Caffeine will place a greater emphasis on fresh content, local results and social media. Most significantly, just as the name implies, for the first time Google will soon begin to judge websites based on the amount of time it takes a browser to load and refresh pages.

Therefore, moving forward, in order to compete for Google’s ranking’ results with search engine optimization services, websites need to be aware of the following:

SEO Inc. Recognized on Best SEO Company for 2010 List!

• By: SEO Inc
• Categories: SEO Inc News
• Comments: 0

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Search engine optimization is one of the toughest aspects of Internet marketing. It takes knowledge, dedication, creativity and innovation. So when PromotionWorld named SEO Inc. to their top 10 SEO Companies for 2010 list, we were happy to get the recognition.

Here is an excerpt from the congratulatory email from Promotion World:

Congratulations!

SEO Inc. has been selected for PromotionWorld’s “Best SEO Company” listing for April 2010.