The Bizarro World of SEO

• By: burkan
• Categories: SEO Tips
• Comments: 0

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Over the next few weeks we are taking a cue from DC Comic’s “Bizarro World.” Which seems appropriate since we just recently wrapped up San Diego Comic Con 08 2 weeks ago.  For the unfamiliar, Bizarro World is a society that is ruled by the Bizarro Code. “ Us do Opposite of all Earthly Things!…”  All the great DC Heroes has an imperfect version of themselves in this world of opposites.  If you’re not a comic book fan then you may remember “The Bizarro Jerry” episode of Seinfeld. Whatever your Bizarro experience may be, we will be providing information on how to implement Search Engine Optimization that is counterproductive to successful ranking.

CYA: Cover Your Assets

• By: Janet Megee
• Categories: Reputation Management, SEO Copywriting
• Comments: 0

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From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.

However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move.

To Robots.txt or not to Robots.txt (that is the question)

• By: burkan
• Categories: Search Engine Optimization, SEO Tips
• Comments: 1

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There are many a blog post out there detailing the advantages and features of robots.txt files, but does your site even need one? And does it have any impact on search engine optimization strategy.

Robots.txt is used to block search engine spiders from crawling certain pages or directories. On most sites private information is already blocked because it is delivered using SSL, so there is no point to having a robots.txt file.

Location? Location? Location?

• By: Brad
• Categories: Blogging, Social Media Marketing
• Comments: 3

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Location! Location! Location! is a guideline most associated with the real estate industry, however it seems to apply to the SEO/Social Marketing space with a slightly different context when it comes to hosting a blog.

The most common ways to implement a company blog are as follows:

SEO Friendly Flash (In the Pan)

• By: Steve Tchorzewski
• Categories: Search Engine Optimization, Web Design & Development
• Comments: 0

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Have you heard the news? Flash movies can now be crawled by Google!

Some folks would have us rebuild the entire internet in the light of this revelation. I mean it’s like some designers fantasy to have the rich user experience of a Flash without the painfully obvious downside of being about as good as not having anything on the page according to Googlebot.

I’m not that excited though, because I know that entirely flash based websites simply can not be as competitive in the search engines as their HTML based counterparts, and here’s why:

Why Does Your Company Need SEO Press Releases?

• By: Sarah Simmons
• Categories: SEO Copywriting
• Comments: 0

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While search engine optimized press releases haven’t been around as long as some older SEO techniques, they are still incredibly beneficial to an SEO campaign. Most of my clients are reluctant to use their press releases and often wonder why they even need them.

What I tell these clients is that benefits of search engine optimized press releases include being one of the quickest and easiest ways to start generating more backlinks, higher keyword rankings, visibility and traffic for your website.