Have you heard yet? Google Instant released a new update today called Google Instant Preview and the modification to Google’s functionality has clear implications on CTR and user navigation satisfaction.
What is Google Instant Previews?
The basic concept is that Google now displays a website in a preview window when your scroll over a search query. The website preview window will display to the right of the query. Google’s hope is that this will allow users a glimpse at the page they will be visiting, so that they preview the webpage before they actually go through the trouble of opening the page.
Google feels that this is a natural progression. Google’s first initiative with Google Instant was to preview search results with the lighting fast auto display of query results. Now, we can simply scroll over one of the query results and be presented with a fairly true to life representation of the destination URL. Google Instant Previews can currently only be seen in Google Labs.