What are Micro Moments? Micro-Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro-Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a user is […]
What is Owned Media? Owned media refers to any digital asset or platform that you control entirely. Unlike paid search or earned media, owned media allows you to dictate your brand’s narrative, style, and tone without relying on third-party channels. This includes: The power of owned media lies in its controllability and ability to craft […]
Google announced real-time ads to help brands intercept customers for the Big Game. Real-time ads will offer brands the opportunity to join the spontaneous conversations that spring up throughout the game (think “left shark” moments like from last year). Google is opening the Real-time ads beta to include brands like Wix.com and will “roll out […]
Google’s New Googlebot User-Agent Effective Crawling on Smartphone Content Google announced via Google Webmaster Central Blog that the old user-agent “Googlebot-Mobile” mobile-specific crawler will be retired in 3 – 4 weeks. “Googlebot-Mobile” user agents have been tested since 2011 to improve the mobile search experience for feature phone and smartphone users. According to Zhijian He, […]
New SEO For 2024 – We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to, regardless of whether it matched your website’s content. In 2025, with the Hummingbird Update, Google began using latent semantic indexing […]
Structured data is a hot topic in search engine optimization right now. Suppose you hang around the water cooler at SEO Inc. In that case, you’ll see people up in arms about the implications for CTR, more traffic, and overall user experience regarding this new SEO element. Google recently released the Google Data Highlighter Tool, […]
Unlock SEO with Garry Grant on The Thrive Time Show Podcast SEO Inc CEO Garry Grant as a Guest on T?hrive Time Podcast. | RSS.com Garry Grant Podcast Interview. Embark on a journey through the ever-evolving world of search engine optimization with Garry Grant, the CEO of SEO Inc., a leading firm in the […]
Moving Your Site to HTTPS? Google’s John Mueller recently answered 13 frequently asked questions about HTTPS. The questions are specifically about moving your site from HTTP to HTTPS. From how to test HTTPS pages to how long a site move to HTTPS takes, this FAQ is helpful if you’re considering moving. Why Switching from HTTP […]
People Also Search For, or People Also Ask (PASF) People Also Search For and “People Also People Also Ask (PASF)” features are integral components of Google’s search engine results page (SERP), designed to enhance the user’s search experience by providing additional queries related to the initial search term. These features, often abbreviated as PASF, activate […]
The Future Of SEO: In the latest episode of our podcast, we had the privilege of hosting Garry Grant, the CEO of SEO Inc., who shared his valuable insights on the revolutionary roles of artificial intelligence (AI) and quantum computing in search engine optimization (SEO). Despite the standard advice of producing great content for better […]