Over the past year, Google has decided to switch from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for nearly a decade, the adjustment means the company sees great potential for AI and machine learning-based technology. And Google isn’t the only company talking about machine learning – Apple referred to the concept multiple...Read More
Writing for the web is entirely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. The copy is only one piece of the optimization puzzle, but the more a copywriter knows about how their work fits into, the bigger picture, the...Read More
As of December 14, 2017, the Federal Communications Commission (FCC) has officially rolled back net neutrality. In a 3-2 vote, the commission approved a proposal to get rid of the net neutrality rules that were put in place by the FCC in 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and Comcast can manage their networks more aggressively and create preferred...Read More
In our final post for the Pinterest series, we’re discussing how to make the most of Pinterest for SEO and Social Media Marketing. If you need to catch up, you can check out the first two posts: What is Pinterest? And the Beginner’s Guide to Pinterest. The following tips will make you a Pinterest pro – and you’ll start to see a shift in...Read More
Start by looking at a Display campaign, and then go to the Audiences page. From here, you’ll need to either create a new ad group or campaign or assign an existing one. Then, choose “Target” and select “Intent.” At this point, you can choose to create the auto-generated custom intent audiences, which Google will generate from a combination of machine learning and your existing...Read More