Cross-channel marketing, also known as multi-channel marketing, or omnichannel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex regarding execution, it allows customers to choose the medium they are most comfortable with, increasing the likelihood of conversion. Your cross-channel marketing strategy can make all the difference in how many of those customers you’re reaching, and how...Read More
Ensuring your business is on the right track toward growth, it’s essential to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s relatively easy to set and follow goal progress directly from within your dashboard. To create, edit, and share goals...Read More
To better understand why we are where we are today, we’re told to take a look back at history. The same could be said of the digital marketing and search engine Industries, so today, we’re taking a look at Google Update Florida. Released in 2003 (seems like an eternity when it comes to the internet, doesn’t it?) But, given what we know about what Google...Read More
SEO Inc, Top SEO / PPC, and Digital Agencies As an SEO Agency Of the Year finalist, it might be thought that we are used to industry recognition, but our reoccurring inclusion yet again humbles us as one of San Diego’s top SEO firms. With the rapidly growing and ever-changing nature of the industry, our widespread recognition speaks to our adaptability and application to yearly...Read More
Recently, we posted about how you can use webinars as part of your overall content and digital marketing plan to not only boost your brand awareness and increase your customer base but also to use a webinar improve your SEO. Now, we’re going to make sure you know how to create webinars that leave your audience coming back for more. It’s just six simple steps...Read More
