Jun 29

The Google+ Project is Finally Revealed

Like a meticulously crafted fine beer, it’s been brewing behind the scenes for sometime now. Yes all, the Google+ Project is now here, and it just may change the face of organic SEO.

But let us digress… Organic SEO has been revolutionized by social media and social media marketing. While external links used to be the primary form of outside ranking influence in regards to Google, Bing, Yahoo!, etc., social media came in like a fire storm, allowing users on the likes of Facebook, Twitter and LinkedIn to play a role in the ranking evaluation of online properties. When this happened, Google knew they needed to have more influence in this process. Google had lost control of their own ranking system. The Google+ Project is an attempt to regain its dominance and in the process stimulate a whole new business model for the online giant. Continue Reading

Jun 22

Discover Your Online Klout

The days of guessing how popular your social media sites are are long behind us now. With Klout.com you will be able to know, within a day or so, just how influential your online presence is on the world around you.

Klout.com gives you a ‘Klout’ score between 1-100. 1 meaning that you have little to no ‘Klout,’ and 100 meaning that when you tweet or post something, the world listens. Klout scores are compiled once you connect your social media sites with the application. The main sites used to compile a Klout score are: LinkedIn, Facebook, and Twitter. Continue Reading

Jun 15

Should you use a Social Media Management Agency?

Did you know SEO Inc. offers social media management? It’s true. Our service entails a dedicated social media expert who will write and post optimized blogs that speak to your company and draw search traffic. This same person will post these blogs to your social media sites and manage your social profiles. This means responding to customers, creating fun strategic content, and when the time is right, working with your team to run full-scale interactive campaigns. We do everything regarding social media marketing, and we do it right the first time. Continue Reading

Jun 14

Why you Should Embed YouTube Videos

OK, I am going to tell you a little secret… Come a little closer… Pss, you should embed YouTube videos on your blog. I promise it will help your SEO. I am going to tell you why and how you need to do this, but remember, you heard it from your friends at SEO Inc.

embedd youtube videosFirst, YouTube is now the second largest search engine in the world with over 2 billion searches per day. So of course you want to have an optimized YouTube presence. By that, I mean you want to have a well branded YouTube channel with optimized videos. Videos can be optimized for branded or non-branded terms, make sure you have a strategy there. But what happens when people are searching for video-like content off of YouTube in Google Video search or just in the Google search engine?

People Search for Videos Off YouTube

Face it; people don’t always take the time to go to YouTube to search for videos, right? Also, when they do go to YouTube to find your video, it adds an extra step for the user to eventually end up at your site. For example, if someone searches for a video on How to Update Fans on Facebook and they go to YouTube and watch our video, we need to hope that they click the link to visit our site after. Now on the other hand, if I embed this video on my site and optimized the page for How to Update Fans on Facebook, I have just created a new page on my site that the visitor can reach directly without having to stop by YouTube.

Google Loves Rich Media

On another note, Google loves rich media. They love photos, videos, audio, etc. Now of course this content needs to be optimized to be found properly, but if you can take this rich media content and add it to your site in a SEO friendly way, you are sure to increase traffic and the authority of your site.

Create New Pages and Increase YouTube SEO

Creating YouTube videos and embedding them on your site helps you build new pages, lets you to add rich media, and allows you to get more video views. But that is not all, adding videos to your site also helps those same videos rank better in YouTube video search! Yeah, it’s true. In case you didn’t know, these are the factors for getting videos to rank in YouTube video search. Continue Reading

Jun 09

What is Facebook EdgeRank?

If you’ve been dreaming about the day when your Facebook friends actually pay attention to your wall posts, then EdgeRank may become your new best friend. EdgeRank is an algorithm Facebook uses to decide what content to post on a user’s Facebook News Feed.

So you ask me: Is there a way to manipulate this ‘EdgeRank’ thing? Why yes, yes there is and if you manage social media accounts on Facebook, it will be useful to know.

EdgeRank works

How EdgeRank Works

EdgeRank is determined based on three criteria: affinity, weight, and time decay. Affinity scores are given to friends based on how often the user engages with the friend. The more activity between the user and the friend (profile views, wall posts, messaging, ‘Likes’), the higher the affinity score.  Additionally, the relationship status between you and the friend affects affinity scores. So, for example, your cousin would have a higher affinity score than a random friend on Facebook, simply because of the ‘cousin’ relationship. In addition, a friend you Facebook contact more regularily than one you don’t will also have a higher affinity score. What this means is that your Facebook posts are more likely to appear on your cousin’s and friend’s news feed than on the news feed of a Facebook friend you rarely interact with.

On the other hand, weight is based on content. News posted on a user’s wall that incorporates a photograph will get a higher score than one that is a simple text update. In addition to this, a comment will receive more weight than a simple ‘Like.’ The rule with Facebook is that a weight score will be higher if you incorporate the following content (listed according to ‘weight’): photos, videos, links, status updates, and third party apps.

The last dimension of the EdgeRank algorithm is time decay. This concept is simple. Time decay affects the score of a user’s content. Basically, a more recent post will have a better score than an older post. Continue Reading

Jun 09

SEO Inc. Comments on SMX Facebook Link Discussion

For those of you who’ve been watching the evolving social media and SEO space, you know that there have been many conversations surrounding Facebook shares.The main issue revolves around whether Facebook shares help search engine optimization or not. We at SEO Inc. do SEO all day every day, so we’d like to jump in and comment on this, but first, a little precursory information is necessary.

What Rand at SEOmoz Said

Posting your Links to Facebook is Good Idea for SEO.

Posting your Links to Facebook is Good Idea for SEO.

There’s a high correlation between Facebook Shares and ranking well on search engines.

Rand went on to say, there is simply a correlation. Not a cause and effect relationship. Furthermore, it is important to make a distinction here. Facebook shares are seen as the act of someone taking a piece of content and sharing it on their personal profile, a page or a group. There are certain manageable characteristics of Facebook pages vs. Facebook profiles. We will address this in a moment.

What Matt Cuts, Head of WebSpam at Google Said

Google doesn’t get Facebook shares. We’re blocked by that data. We can see fan pages, but we can’t see Facebook shares.

As we can see, Matt Cuts made a very clear point here. Google does not see Facebook shares because the data is blocked by Facebook, but they do see content on Facebook fan pages.

SEO Inc. Clears up the Issue

So we are going to spare you the entire conversation that they had at the SMX Advanced conference. There was a lot of back and forth, and in all honesty, it seemed really unnecessary and blown out of proportion. So let’s simplify!

To clarify, using Facebook to build links is a very effective strategy for SEO. We see that links on Facebook are being picked up and counted in webmaster tools, so we know that these links support the growth of an online presence. While that is the case, there are certain things you should be aware of. Continue Reading

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