Search engine optimization demands a keyword assignment. Let me tell you why.
The SEO keyword assignment helps you determine the goals of the campaign. Without goals, how can you measure success? First, you need to determine the scope of the project, i.e. how many pages will you be optimizing for search? Following that, you need to attribute specific keywords to each of those pages. Once you know how many pages you will be optimizing, and what the keywords are that you would like to get those pages ranked for, you can then start search engine optimization.
Provide a Theme for Pages
Although adding keywords to pages for SEO may feel forced at times, you are really doing your website, the search engines and the overall online world justice. You are making it easier for search engines and subsequently, users, to find a piece of content that has been created specifically surrounding that keyword. For example, say you are a light bulb store. Here is an example keyword assignment for your 60 watt light bulb page.
Now choosing these keywords takes a tremendous amount of strategy and thought. For instance, each of these keywords has low search count. While that is the case, they are fairly niche and refined, which gives you a better chance to rank. This is, however, assumedly, an interior page of your website, so you understand that this is a niche page. With this in mind you can optimize the category leading into this page for broader term. Then, refine your cross linking in the product level pages to support that broad term the category is optimized for.