For those of you who’ve been watching the evolving social media and SEO space, you know that there have been many conversations surrounding Facebook shares.The main issue revolves around whether Facebook shares help search engine optimization or not. We at SEO Inc. do SEO all day every day, so we’d like to jump in and comment on this, but first, a little precursory information is necessary.
What Rand at SEOmoz Said
There’s a high correlation between Facebook Shares and ranking well on search engines.
Rand went on to say, there is simply a correlation. Not a cause and effect relationship. Furthermore, it is important to make a distinction here. Facebook shares are seen as the act of someone taking a piece of content and sharing it on their personal profile, a page or a group. There are certain manageable characteristics of Facebook pages vs. Facebook profiles. We will address this in a moment.
What Matt Cuts, Head of WebSpam at Google Said
Google doesn’t get Facebook shares. We’re blocked by that data. We can see fan pages, but we can’t see Facebook shares.
As we can see, Matt Cuts made a very clear point here. Google does not see Facebook shares because the data is blocked by Facebook, but they do see content on Facebook fan pages.
SEO Inc. Clears up the Issue
So we are going to spare you the entire conversation that they had at the SMX Advanced conference. There was a lot of back and forth, and in all honesty, it seemed really unnecessary and blown out of proportion. So let’s simplify!
To clarify, using Facebook to build links is a very effective strategy for SEO. We see that links on Facebook are being picked up and counted in webmaster tools, so we know that these links support the growth of an online presence. While that is the case, there are certain things you should be aware of.