Feb 01

Topsy Analytics Tool for Tracking Twitter

Topsy is a new Twitter analytic tool that provides valuable insight into the level of conversation surrounding certain keywords on the social media site. Topsy Twitter analytics allow you to track mentions of your domain name, Twitter name or any keyword on Twitter. In each of these categories you can add up to three pieces of competing data. Here is an example of the Topsy Twitter analytics tool graph comparing three keywords over the last two weeks. Those keywords are SEO, Social Media and Facebook.

Topsy Chart

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Jan 26

Selective Tweets

With social media sites consistently growing in popularity, so does the time we spend updating them. And while connecting your Facebook to your Twitter site seems harmless enough, doing the opposite is quite… annoying.

selective tweets1 Continue Reading

Jan 25

The Mobile Photo Sharing Revolution is Upon Us

Don’t act like you haven’t noticed it, Facebook, Twitter, Tumblr, Flickr, Photobucket, (insert 150 other media sites) people are sharing photos everywhere. Photo sharing is literally taking over. In fact, Mashable recently predicted that mobile photo sharing will be one of the biggest things in 2011. I couldn’t agree more. But what do you need to know to take advantage of this new trend?
mobile-photo-sharing
Photogenic Products Win
If you make a product you’re going to want that product to be photogenic. You may not always have control over the photo taken of course, but you do have control over the presentation of the product when you release it. There are really two kinds of product shots that are often shared through social, aesthetically pleasing product photos and really ugly product photos, intended to convey the buyer’s displeasure with the product. The less product photos you have which fall into the latter category the better. Continue Reading

Jan 19

How to Rank for Google Base Shopping Results

The whole purpose of search engine optimization is to increase traffic, and of course we know that top rankings in Google results produce more traffic. But how many of us, when searching for a product online, end up in Google’s “Shopping” results?

Often times, especially when your search query includes the word “buy,” the Shopping results for “motocross helmet” (for example) will show up in Google’s main Web search result, which conveniently allows shoppers to view a large selection of the product they want from various websites. Continue Reading

Jan 14

Your Customers ARE Using Facebook

Still not convinced your company needs a Facebook profile? “None of my customers use Facebook…grumble grumble grumble,” (that’s you trying to justify why you don’t need one). Well, chances are most of your customers probably DO use Facebook, and at least one of them is probably logged into Facebook right now as you’re reading this.

Facebook Infographic

SocialHype and OnlineSchools.org just came out with an infographic detailing just how obsessed the world is with Facebook. A few of the alarming facts that may change your mind, (and make a few advertisers’ hearts race): Continue Reading

Jan 10

How to Quickly Unfollow Old Twitter Accounts

If you have a sneaky suspicion that a great chunk of the people which you follow have remained Tweetless for some time, incapable of updating their accounts on a regular basis, then you might want to find a quick and efficient way to delete them. The answer to this problem lies in Untweeps.com. A site completely devoted to sifting through inactive Twitter accounts and allowing you to unfollow the accounts in a hassle-free manner. 

untweeps 4

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