Jul 15

Creative Link Building and SEO: The Big Pay Off

At SEO Inc. we like to look at the big picture. Why focus on one big keyword that converts poorly when you can go after thousands (or millions) of longtail keywords that convert like crazy? Along those same lines, why build links for SEO one at time when you can develop a white hat creative link building strategy that will generate thousands of links? Trust us, we go after the big keywords and single high value links too, but hear us out…

What is a Creative Link Building Strategy?

A creative link building strategy for SEO is basically a marketing initiative to generate links. Now, of course there are a variety of ways to do this, most of which entail creating something of value or “link bait” on your site in some form or another. By having something of value on your site it will entice others to link to you and thus will raise your rankings. Continue Reading

Jul 14

Bing’s Growth Continues While Google Holds Steady

According to today’s ComScore report Bing hit it’s all-time high for search market share in June.  Google and Yahoo held steady, meaning that the gains did not come by taking market share from Google. Ask and AOL fell to new lows which may be one place where Bing is taking any new market share. Overall search volume was up slightly from May indicating continued growth in search.

Take a look at the comScore is reporting:

June 2011 - Explicit search(doesn’t include image/contextual/Google Instant)

Google: 65.5% (essentially unchanged from May)
Yahoo: 15.9% (essentially unchanged)
Bing: 14.4% (up from 14.1% in May)
Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.

June 2011 - Core search

Google: 64.5% (up from 63.3% in May)
Yahoo: 17.5% (down from 19.6% in May)
Bing: 14.1% (up from 13.1% in May)

Bing’s 14.1% is an all-time high in core search share.

For search engine optimization, this means that it is imperitive to continue to pay attention to Bing and their search alliance with Yahoo.  The alliance market share is over 30% and growing. You can make an argument that targeting Bing may be the primary goal for some industries due to the demographics of the typical Bing searcher.

Jul 12

Google + Update: What You Need to Know

Internet marketers everywhere are aghast over Google +. Some people cling to Facebook for dear life, stating nothing can ever dominate the community of 700 million and counting. While others are, in my opinion, more open-minded and realize, Google + is a big deal that is already successful and will only become more successful. I have a bit of advice for those still in denial, get on board quick because regardless of the level of success Google + has, it is going to be important to the industry.

Google + Sees Startling Growth

Google + has only been out for a few weeks and the growth is already startling. It is being estimated that Google + has already reached 10 million users. According to estimates from Paul Allen of Ancestry.com, 2.2 million users have joined in the last 32 to 34 hours. Mashable has stated that Allen arrived at this number by, “Comparing surname popularity in the U.S. with the number of users on Google+ with each surname, he can guesstimate the percentage of the U.S. population that signed up for Google+. Finally, he calculated a ratio of U.S. to non-U.S. users to generate an estimate for the number of Google+ users worldwide.” Continue Reading

Jul 11

Disqus: A Comments Platform

As social media sites progress so do their social media integration features. One of the more popular, and fastest growing social media management tools are commenting platforms.

Commenting platforms have been a point of topic on the SEO Inc. blog for quite some time now. Just a few months ago we posted about the new additions to the Facebook commenting platform. What’s so great about the Facebook platform is that once a person posts a comment on a website, their comment automatically appears on their Facebook wall and in their friends’ newsfeeds.  This works in the favor of the website since the website URL and the article title will also be broadcast along with the comment.

But Facebook is not the only social media site dabbling in commenting platforms. In fact, there are websites out there that exist solely for the purpose of developing and sustaining attractive comment platforms. Sites like Disqus.

Continue Reading

Jul 08

Twitter Ends Real Time Search Relationship with Google

Twitter and Google have been quite an item. We watched as their romance blossomed with the first Twitter update in real time search. We applauded as Twitter updates began ranking for keywords in real time and occasionally in standard search. But now the happy couple is splitting up, at least in the real time search sense.

So what happened between these two? Well, apparently without much warning Twitter decided to stop sharing its Tweet data directly with Google. There was nothing that Google could do except close down the service, as the majority of it was Twitter dependent. Continue Reading

Jul 06

Google +1 and Webmaster Tools: What does the New Data Mean for SEO?

We at SEO Inc. are analytic junkies, and when a new form of measurement comes out we must evaluate it. Google +1 is of course brand new. But we are already seeing signs of the sharing function in Google Analytics and Webmaster tools. In this post, we will take a look at how Google +1 and Webmaster Tools interface. Our goal is to simply understand the measurement units and the possible effects on SEO. Continue Reading

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