Jul 22

How to Add Facebook Insights to your Website – An In-Depth Look

Why should you be using Facebook Insights for your website?

Yes your actual website, just like Google analytics, but for Facebook. You actually add this in the code. The question is simple to answer. There are more than 750 million active users on Facebook, with over 50% of them logging on each day. People spend over 700 billion minutes per month on Facebook. Monitoring and adapting marketing strategies based on who is engaging with your content via Facebook is crucial to connecting and communicating with this largely untapped market.

Be aware, Insights data is only available to Facebook pages liked by at least 30 people. Adding Insights for your domain will provide data on active engagement clicks such as likes and shares, but also passive engagement such as impressions and referral clicks. Both active and passive engagements are crucial components in determining not only the direct interaction with content but also the overall visibility of your content. Insights for your website provide simplicity by keeping a record of progress tracking data on individuals using social plug-ins and links to refer others directly back to your actual domain. Optimizing your website based on real-time data to instantly to maximize visibility to the 750 million plus active Facebook users has never been easier.

How to Setup Facebook Insights for your Website: Step by Step Continue Reading

Jul 21

On-Page Search Engine Optimization [Infographic]

On-page search engine optimization ranking factors can get a little confusing, I mean, there are a lot of things to consider. I usually like to take an approach of back to front, top to bottom. So basically, we optimize the URL(s) and code, content and then internal linking. Of course there are always technical specifics in any SEO campaign. Somtimes you need to impliment a rel=”canonical”, add sitemaps, fix blocked robots.txt rules, etc.

With this in mind, SEO Inc. decided to create this infographic. In this on-page SEO infographic we cover most all of the major considerations for an on-page SEO strategy. Check it out below! Continue Reading

Jul 19

Does charset=UTF-8 or ISO-8859-1 Matter for Search Engine Optimization?

Today we are going to discuss a topic that sounds fairly technical, but when fully flushed out it is actually semi-easy to understand. That topic is charset=UTF-8 vs. ISO-8859-1 and search engine optimization.

What is the Document Character Set?

According to w3.org, “To promote interoperability, SGML requires that each application (including HTML) specify its document character set. A document character set consists of:

  • A Repertoire: A set of abstract characters,, such as the Latin letter “A”, the Cyrillic letter “I”, the Chinese character meaning “water”, etc.
  • Code positions: A set of integer references to characters in the repertoire.”

So as we can see, the issue we are discussing here is the type of character sets we use to code our websites. If we choose to code our websites in a certain character set, we must alert the browser of the character set we are using. This will allow the browser to display the data correctly. Note: In this blog we will not discuss how to specify the character sets. If you would like to learn about character set specification you can do that here.

Now that we have flushed that out, let’s take a look at charset=UTF-8 vs. ISO-8859-1 and SEO. Continue Reading

Jul 18

Are Outbound Links Followed on Pages Using rel=”canonical”?

Sometimes search engine optimization gets tricky. Which is why I guess people hire a company like SEO Inc. Recently, SEO Inc. was asked: are outbound links followed on pages using rel=”canonical”? The main distinction here is that we are trying to address whether outbound links are followed on both pages or just the specified page. We also will touch on what determines whether a link is followed or not.

Matt Cutts, head of the WebSpam team at Google, briefly addresses these questions in a video below. But before you jump down and press play. Please allow us to fully flush out the topic.

Continue Reading

Jul 15

Creative Link Building and SEO: The Big Pay Off

At SEO Inc. we like to look at the big picture. Why focus on one big keyword that converts poorly when you can go after thousands (or millions) of longtail keywords that convert like crazy? Along those same lines, why build links for SEO one at time when you can develop a white hat creative link building strategy that will generate thousands of links? Trust us, we go after the big keywords and single high value links too, but hear us out…

What is a Creative Link Building Strategy?

A creative link building strategy for SEO is basically a marketing initiative to generate links. Now, of course there are a variety of ways to do this, most of which entail creating something of value or “link bait” on your site in some form or another. By having something of value on your site it will entice others to link to you and thus will raise your rankings. Continue Reading

Jul 14

Bing’s Growth Continues While Google Holds Steady

According to today’s ComScore report Bing hit it’s all-time high for search market share in June.  Google and Yahoo held steady, meaning that the gains did not come by taking market share from Google. Ask and AOL fell to new lows which may be one place where Bing is taking any new market share. Overall search volume was up slightly from May indicating continued growth in search.

Take a look at the comScore is reporting:

June 2011 - Explicit search(doesn’t include image/contextual/Google Instant)

Google: 65.5% (essentially unchanged from May)
Yahoo: 15.9% (essentially unchanged)
Bing: 14.4% (up from 14.1% in May)
Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.

June 2011 - Core search

Google: 64.5% (up from 63.3% in May)
Yahoo: 17.5% (down from 19.6% in May)
Bing: 14.1% (up from 13.1% in May)

Bing’s 14.1% is an all-time high in core search share.

For search engine optimization, this means that it is imperitive to continue to pay attention to Bing and their search alliance with Yahoo.  The alliance market share is over 30% and growing. You can make an argument that targeting Bing may be the primary goal for some industries due to the demographics of the typical Bing searcher.

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