SEO Inc. has been ranked as the #10 best company in Pay Per Click Management for April 2011! The rankings were determined by TopSEOs.com, an independent authority on search vendors. TopSEOs.com organized a team of researchers to find the best search engine optimization companies in pay per click management. The team sorted through thousands of companies worldwide to compile the list.
While Facebook local deals have been in the works for some time, Facebook social deals are brand new. There is already a huge buzz surrounding this new feature release. Imagine all the power of Facebook, all the interconnectivity, all the viral components working together to create unheard of group deal potential! That is what we are talking about here folks.
Facebook Launches Social Deals
So let’s talk a little bit about how this works because there are some distinctions between what Facebook is trying to accomplish and what companies like Groupon and Living Social are doing. You may want to consider this as a viable local social media advertising platform.
Check- In Deals Stay the Same
Right now you can check in to a Facebook Places location through Facebook and unlock certain deals. This is really similar to how FourSquare deals work. Basically, when you go to your favorite restaurant you log on to your phone, check in and if they have a deal set up you can unlock it and use it. This part will not really be effected.
Social Deals are Different
The new social deals work differently than the check-in deals. Social deals are really more geared towards events and experienced. So for instance, a good social deal would be a concert or beer festival. The most interesting part about these social deals is that you cannot pay for them with your normal credit card, you need to use Facebook Credits. Yep, Facebook Credits… Here is a quote on this from our friends at Mashable:
“By contrast Facebook’s new Social Deals, like Groupon or LivingSocial, must be purchased up front using money or Facebook Credits (the first use for real-world products/services). You actually buy a voucher that is then redeemed offline.”
As of right now this new feature is only available in a few select areas, to a few select companies. Before we go to much further, feel free to watch a video on Facebook social deals. Then you can read the rest of the commentary and important points below.
While the Google panda update is still new, we do have some insight into the algorithm change. In this post we will focus on how the Google panda update has affected websites. We will also make a few recommendations on how to alter your SEO to improve post panda update rankings. There have been many posts focusing on what the Panda update is hurting; in this post we will focus on what the Panda algorithm update likes.
Like Kung Fu Panda, the Google Update is Protecting Some and Beating up Others
First, let’s get one general thought out; it is very difficult for search engines to determine “quality” content. The issue is that quality content is largely objective, dependent on the person evaluating it. This causes this update to be controversial and in some cases confusing. On the other hand, the reduction in rankings/traffic for sites creating large amounts of less substantive content (according to the Google algorithm) has created more room for other websites to breathe in the search space. This causes the update to be successful in many ways.
A large focus of the update was reducing the amount of “content spam” on the web. The issue of course is in determining what constitutes content spam. I think it is safe to say that we do not know exactly what content spam is at this point; we would need to better understand the exact evaluation criteria utilized by the Google algorithm. We really need to know, how the Panda update evaluates content specifically. However, at this point we can deduct information based on trends we have seen in website rankings and traffic over the past couple of weeks following the update. We also can gather information from other posts around the web covering the topic. So now that we have gotten some introductory thought out of the way, let’s try to figure out what Pandas Like about SEO content.
Search Engine Optimization Inc. noticed the value of social media marketing years ago. We’ve made it a big part of the company and have integrated it heavily into our SEO best practices. How can we not when reports continually surface showing that social media shares have a high correlation with rankings. While that is all well and good, today we are looking towards the future. According to a poll from Effie Worldwide and Mashable, “An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10%.”
We appreciate seeing strong support for social media marketing. Perhaps nothing is more creative and focused on the inherent qualities of a business. People are strapped for time. Social media marketing allows businesses to get a glimpse of the people and principals behind an organization before they purchase. It allows them to evaluate the character of the people, the companies messaging and make an informed decision. It allows them to view businesses as more than someone trying to sell a product, and as actual living entities with personalities. Marketers get this, and see the immense implications.
The poll from Effie Worldwide and Mashable produced other findings that carry great weight in our industry. For example, take a look at this comparison to T.V. advertising spend.
“Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV. That figure should be taken with a grain of salt, however, since $68.7 billion was spent on all TV advertising last year, compared with just $26 billion for Internet advertising, according to the Internet Advertising Bureau.”
According to the report, 35% of people surveyed said that their main goal in 2011 is to acquire Facebook fans. They also mentioned that increasing their presence on mobile is the second most important item.
Verifying if someone is a fan of your page on Facebook can be more exhausting than you think. Sure, you can scroll through your list of likes, 50 at time. But what happens if your Facebook fan page has 20,000 fans, or even 100,000 fans? As many of our clients do.
Well, I am sorry to tell you that as of right now Facebook does not have an easy way of verifying whether someone is your fan or not (at least not when certain circumstances are present). Because of this, we must think outside the box in two cases, when profiles are private and when communities are too large to confirm using basic Facebook functions. When one of these situations is present, here are some ways you can confirm a Facebook fan.
Simply Search the Page
One option is to open up your entire list of Facebook likes for your page and then hit control F. Once the search box pops up you can add the name of the person you are trying to verify and hit search. The page will then be searched until the particular fan/like is found. The downside to this method is that you need to reveal the full list of fans for them all to be crawled. This can take time, as Facebook only lets you reveal 50 fans at a time. For really large communities this solution simply does not work.
A whiz kid noticed this issue and decided to create a piece of code that automatically searches the Facebook fan page likes. To utilize this piece of code, you must paste it in your browser while you are on your Facebook page. You can read the full list of steps regarding this method here. However, this option does take a great deal of time and often fails technically. While this is the case, some people have found value in this automated searching system. We have tested it and found it to work, but to be very slow. Because of this, there is usually a better option.
For those of you who follow the SEO Inc. blog and Facebook page you know that we went to ad:tech. We were working the booth for the majority of the show, but we did get a chance to walk around and scope the scene. Here is some insight from the conversations I had while at the show.
In picture: John E Lincoln, Dir SEO Consulting and Social, Brad Lipschultz, COO and the lucky winner of the surfboard drawing! Congrats on winning the board!
Our Service Offering is Unique Don’t worry. I am not going to turn this post into a sales pitch. But one thing that I did notice is that our SEO and social media methodology is unique. No one really does it quite like us. Our solutions are not cookie cutter, they are customized and we ensure the client gets services that will help them market their business online. I was really happy to see this, and was frankly proud of how well our services look in comparison to the other offerings out there. Each person who came to our booth was impressed by the innovative services we offer and the processes we have in place to deliver these services. I think it all comes down to the fact that many of the other companies who are offering SEO and social media marketing services are new. We have been refining our services and procedures over a period of 13 years, so we definitely have a leg up on the competition.
Video is Hot Right Now
The general consensus in the industry is that video is going to be the next big thing. (I actually wrote on this a while back. Read more on the future of online multimedia). I heard this same concept relayed by multiple people, but I think it hit me the hardest when it was commented on by Mr. Paul Botto, former head of Google Analytics Sales and Enterprise at Google. I had the pleasure of sitting and talking with Paul for quite some time on the flight from San Diego to San Francisco. While I won’t go into specifics as to who said what, the basic idea is that T.V. advertising dollars are shifting to online video advertising dollars fast. So now is the time to jump in. In addition, video tracking and overall advances in online video analytics are accelerating at a rapid rate. With this new ability to deliver qualified data on video engagement the medium gains value and more advertisers jump in