Why should you be using Facebook Insights for your website?
Yes your actual website, just like Google analytics, but for Facebook. You actually add this in the code. The question is simple to answer. There are more than 750 million active users on Facebook, with over 50% of them logging on each day. People spend over 700 billion minutes per month on Facebook. Monitoring and adapting marketing strategies based on who is engaging with your content via Facebook is crucial to connecting and communicating with this largely untapped market.
Be aware, Insights data is only available to Facebook pages liked by at least 30 people. Adding Insights for your domain will provide data on active engagement clicks such as likes and shares, but also passive engagement such as impressions and referral clicks. Both active and passive engagements are crucial components in determining not only the direct interaction with content but also the overall visibility of your content. Insights for your website provide simplicity by keeping a record of progress tracking data on individuals using social plug-ins and links to refer others directly back to your actual domain. Optimizing your website based on real-time data to instantly to maximize visibility to the 750 million plus active Facebook users has never been easier.