What is Google Discovery, and How Do I Get My Content in Google Feeds? Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they’re ready to discover new products and services. Google Discovery is the tech giant’s content recommendation engine that...Read More
Facebook Adds Audio Recognition Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and regularly spins it on its head. And for the most part, the updates are helpful! Sure, people like to complain about things on the Internet, so anytime anyone changes anything, you’re sure to witness the hell-storm that is an Internet backlash. Especially when it’s Facebook: It seems like...Read More
How to get found in Google Image Search When most people think of image SEO, they only think about the alt tags. While those are important to SEO and accessibility, there’s much more work for image optimization to help you get more traffic. Here’s what you should be doing in addition to those alt tags. Name Your Images Appropriately Google says, “The file name can...Read More
Google tried to sneak their Quality Update past us! We at SEO Inc. have seen the “Google Quality Update” on the horizon for a while now. We and the rest of the SEO world thought it would release with more fanfare (or at least with plenty of warning as with Mobilegeddon). But with the primarily silent release of the Google Quality Update on Tuesday, May 19th,...Read More
Introducing rich cards, the latest effort made by Google to serve their increasingly mobile audience. Rich cards are like condensed search results, presented in carousels at the top of the page. Users can scroll left and right to view information like “peanut butter cookie recipes.” Google is starting by showing rich cards for two categories: recipes and movies. Like rich snippets, rich cards display web...Read More
