Eye Movement Tracking: Vital Lesson in Optimizing Content for Site Visitors: Eye movement tracking for a website, commonly referred to as “web eye tracking,” involves using eye-tracking technology to analyze how a user looks at a website. This includes understanding where they focus their attention, the sequence of their gaze across the web page, how long they look at specific elements, and when and where...Read More
Google has released a preview feature that shows how AMP (Accelerated Mobile Pages) will look on an entire search results page. The preview shows AMP pages interwoven with regular, non-AMP pages. The AMP pages are signified by a small lightning bolt symbol and the acronym “AMP” in grey font. If a page is available in a”mobile-friendly” format and an AMP format, Google will serve the AMP page....Read More
Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery, for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it, and boom: Instagram gold. While that is all good for them, what about companies with a great product or service, but it’s not necessarily “visually friendly?” Insurance,...Read More
In the competitive online landscape, having a solid understanding of SEO is essential for success. However, if your website contains any of the mistakes outlined in this list, you may inadvertently be undermining your efforts. Targeting the Wrong Keywords One critical mistake is targeting the wrong keywords. Merely identifying keywords and assessing their competition is insufficient. It is equally important to evaluate how well your...Read More
Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it; the ad will be right on the search results. Local...Read More
