Should You Market on MySpace?

• By: Ashlee
• Categories: Social Media Marketing
• Comments: 0

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More and more people are beginning to ask themselves where they should market their business in terms of social media marketing. Facebook seems clear, I mean over 50% of the marketing articles you read online violently scream MARKET ON FACEBOOK right in your ear. But what about MySpace?

MySpace is the second biggest social networking site online behind Facebook, and stats show the average global time spent on social media sites is up 82% year-over-year, but how does MySpace fit into that data?

According to Nielsen Wire, global web traffic to the site has shown a steady decrease since December 2007 but that doesn’t mean the site is doomed.

SEO Inc. Heads to Search Engine Strategies San Francisco 2010!

• By: John
• Categories: SEO Inc News
• Comments: 0

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Well it’s that time again! SEO Inc. is packing our bags and heading off to San Francisco for Search Engine Strategies San Francisco, 2010!

For those of you who haven’t heard of SES, it’s an industry leading event for all things Internet marketing. SEO Inc. will be located on the expo floor Tuesday, August 17 and Wednesday, August 18th, and boy oh boy, do we have something cool to offer you!

Those of you who come by and see us will automatically be entered into a drawing to win a Vegas vacation along with seats to a premium boxing match!

SEO Inc. will be located at booth #523. The drawing will take place at 2:00pm on Wednesday the 18^th, so make sure to come see us beforehand. Not only will you get a free site analysis and learn about the latest in SEO, PPC and social media, you’ll also get fun giveaways and be entered for this amazing drawing!

How to Moderate Facebook Comments on a Business Page

• By: charlotte
• Categories: Social Media Marketing
• Comments: 0

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As Facebook continues to develop and grow, some discrepancies are becoming apparent between the available settings for Personal Profiles and Business Pages. The inconsistencies in the layout, customizability, etc. are particularly evident when trying to moderate the comments posted to your Business Page. Knowing how to control these profiles is vital from a social media marketing and overall reputation management standpoint.

Personal Profiles are Easy to Moderate

Facebook makes it easy to moderate virtually every setting on your Personal Profile. At first glance the layout can be a bit intimidating, but once you become more familiar with the site it’s pretty easy to navigate around and modify information and settings. This simplicity, however, does not carry over as well as you might hope to the newer, less customizable Business Page.

Business Pages Lack some Moderation Abilities

This first became clear to me when I attempted to moderate people’s ability to comment on pictures on a Business Page. Though photo comments can easily be moderated on your Personal Profile, (by going to account settings and modifying your privacy settings), an equivalent Business Page option has not yet been created. After some research, I was left with the understanding that moderating Business Page Photo Comments, specifically disabling people’s ability to comment on photos, must be done by contacting a Facebook representative and requesting that the Business Page be “Whitelisted”. After going through this process to accomplish a task as simple as blocking photo comments, I was interested in seeing what aspects of a Business Page, particularly comments on a Business Page, could actually be moderated by the page owner.

How to Create a Company Social Media Policy

• By: John
• Categories: Social Media Marketing
• Comments: 2

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Every company who is participating in social media marketing should have a company social media policy. In this post we will show you social media policy examples so that you can create a company policy of your own.

Why Have a Social Media Policy?

Without a clear social media policy protecting your company you could be putting yourself at risk. By developing clear guidlines you can save HR social media concerns. Here are some reasons why you should consider creating a policy for social media and Internet usage.

Don’t let Employees Waste Time: When a social media policy is not created, often times employees will spend hours upon hours browsing social media sites. The last thing that you want is to lose those man hours.

Protect Internal Information: Many times if it is not directly expressed to employees, employees may feel that it is OK to discuss company information online. In some cases this can lead to BIG trouble.

Is Twitters Growth Limited by Character Count?

• By: John
• Categories: Blogging
• Comments: 9

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One of the draws of Twitter is its appeal from a micro blogging perspective, i.e., in order to create a post you don’t have to write too much, just 140 characters. But could it be that this short term advantage could be a long term failure?

What other successful sites online have a word count this short? Not many…

While this is true, there are other character limited communication mediums on the market which are successful. Text Messaging only allows a limited amount of characters on many phones for instance. Additionally, some Instant Messaging software limits character count. But overall, it seems that the best software, platforms, social media sites, etc. are unlimited in their capabilities, not constrained by tight word counts.

Does Size Matter – in SEO?

• By: Krish
• Categories: Search Engine Optimization
• Comments: 2

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Ahh the age old question – is bigger better?  Well, I’m not going to touch that one; however, I will address whether the size of a website is a factor in building search engine authority?  Although it is well documented that search engines favor websites that provide a large amount of quality content, the idea that a large number of pages alone will benefit your search engine optimization efforts is only a popular myth.   Size only matters when used properly.  Empty pages with no authority are of no help to SEO.