Categories: Optimization Management, Organic SEO
2008 Sep 29th
There are many, many ways of improving a websites search engine rankings. When approaching a subject like SEO, that is fairly complicated somewhat and confusing, it is best to start out with what not to do & work from there.
#5. Hidden Text & Keyword Stuffing
The rational:
We can show the search engines a bunch of keywordy content and camouflage or hide it so that our users won’t have to be bothered with it!
How they will catch you:
Someone will tell on you. At this point there are just too many ways to hide text from users for the search engines to be able to detect it, so they rely on your competition to snitch on you, and snitch they will.
Posted by steve |
Categories: Organic SEO, SEO Content
2008 Sep 23rd
Following the Bizarro theme that kicked off in August, I was thinking to myself – “Self, what’s more bizarre than not wanting to RANK?” Here are 5 sure-fire ways to not rank in Google, Yahoo!, MSN, and the thousands of other search engines:
1. Robots.txt
The robots.txt file is the first file that a spider looks for when crawling a site. This file provides the robots with a specific set of instructions to follow. If you don’t want to rank, this is the fastest and most effective way to block a whole site (or just a directory) from the search engines.
Read more of -
Bizarro SEO: 5 Sure-Fire Ways to Not Rank in the Search Engines
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Read the full post (1263 words + 3 images, estimated 5:03 mins reading time)
Posted by janet |
Categories: Social Marketing
2008 Sep 9th
To find the answer, I’m going to start this post off with a survey.
Does your company have a Word-of-Mouth marketing campaign that spreads your company’s marketing messages through online viral marketing channels like Digg, Reddit, and StumbleUpon which can drive hundreds and thousands of user traffic to your site everyday?
Did you know that 61% of adult and 77% of social networking users tell their friends and relatives about products they find on popular networking websites like MySpace, Facebook, and LinkedIn (Forrester)? And that people are five times more likely to buy items recommended by friends and relatives (eMarketer)? Have you developed a strong brand presence on these sites to get these people talking about you?
Posted by dwight |
Categories: Organic SEO
2008 Aug 29th
Though this may read like a short version of the seven deadly sins, it is actually a list of the five hardest industries to get a website ranked well in.
You may notice that your junk email folder is currently full of emails from companies in these industries, hounding you to use the money you win from their poker website to buy penis enlargement pills to take while you look at their porn. That’s because these industries are so large, and these kinds of companies are such cut throats that they have no reservations about sending out ridiculous amounts of spam emails and doing whatever it takes to be on top of the search engine results.
Posted by steve |
Categories: SEO and Accessibility
2008 Aug 28th
In 2006 the National Federation of the Blind filed a class action lawsuit against target on behalf of blind internet users who were unable to buy products on target.com.
The settlement, filed in the U.S. District Court of Northern California, requires that visually impaired users who depend on screen-reading software to use Target.com “may acquire the same information and engage in the same transactions as are available to sighted guests with substantially equivalent ease of use.”
Read more of -
Target Settles Landmark Web Accessibility Lawsuit
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Read the full post (168 words, estimated 40 secs reading time)Posted by steve |
Categories: Organic SEO
2008 Aug 11th
Over the next few weeks we are taking a cue from DC Comic’s “Bizarro World.” Which seems appropriate since we just recently wrapped up San Diego Comic Con 08 2 weeks ago. For the unfamiliar, Bizarro World is a society that is ruled by the Bizarro Code. “ Us do Opposite of all Earthly Things!…” All the great DC Heroes has an imperfect version of themselves in this world of opposites. If you’re not a comic book fan then you may remember “The Bizarro Jerry” episode of Seinfeld. Whatever your Bizarro experience may be, we will be providing information on how to implement Search Engine Optimization that is counterproductive to successful ranking.
Posted by Keith |
Categories: Organic SEO, SEO Content
2008 Jul 31st
From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.
However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move.
Posted by janet |
Categories: Organic SEO
2008 Jul 24th
There are many a blog post out there detailing the advantages and features of robots.txt files, but does your site even need one?
Robots.txt is used to block search engine spiders from crawling certain pages or directories. On most sites private information is already blocked because it is delivered using SSL, so there is no point to having a robots.txt file.
But Steve you say, Google recommends using a robots.txt file to “tell the crawlers which directories can or cannot be crawled.” Well sure, but if you have no problem with Google-bot crawling everything, there is no need for the robots.txt file, right? Why tell it to do what it is already going to try to do? — Crawl everything!
Read more of -
To Robots.txt or not to Robots.txt (that is the question)
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Read the full post (215 words, estimated 52 secs reading time)Posted by steve |
Categories: Social Marketing
2008 Jul 22nd
Location! Location! Location! is a guideline most associated with the real estate industry, however it seems to apply to the SEO/Social Marketing space with a slightly different context when it comes to hosting a blog.
The most common ways to implement a company blog are as follows:
1. Sub domains - http://blog.company.com
2. Directory - http://www.company.com/blog/
3. Separate domain - www.blog.com
Before selecting the location of the blog, there is the blog itself to consider. The first question you should answer is “What is the Goal of the blog?” The Answer to this question will provide guidance on whether the blog should reside on your company’s website or exist as a separate entity.
Posted by Keith |
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