Infographic Friday: Hashtags and Online Presence Whether loved, hated, or deemed acceptable, hashtags have evolved from a seemingly innocuous way to tag Tweets into one of the most potent tools for tracking social media conversations and amplifying the reach of businesses, products, messages, and more. While hashtags can be employed in any online conversation or even in text messages for a touch of playfulness, their...Read More
The Facebook advertising platform is robust and can be confusing to the newcomer. If you’re having trouble with an advertising campaign, there are a number of things that can be wrong, whether it is failing to deliver the results expected or even not delivering at all. With that said, let’s take a look at what could be wrong. We’ll go through the most obvious reasons...Read More
If your business has been using Facebook for marketing for any length of time, you’re no stranger to the changes they implement in the name of improving their service for users. Like Google, they’ve got two sets of customers – the ones paying for advertising to reach their user base – and the users themselves, who aren’t paying a dime to use the platform. The...Read More
PPC, like SEO, is an ever-changing beast. It isn’t content to sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know and learn the most emerging trends and strategies. PPC Management works exceptionally well when combined with advanced SEO Services. So...Read More
Is there anything so satisfying as disavowing links that don’t belong? We’ve been tightening up our backlink profiles for years by disavowing links unrelated to our business. Only the best, most relevant links for your site, right? Well, now Google’s John Mueller is saying something a little different. Don’t get us wrong—disavowing links is still crucial to a website’s overall health. But some users haven’t...Read More
