Feb 27

Google Makes 40 Changes in Search Quality

Whenever Google makes a change we are all ears. On 2/27/12 at 11:30:00 AM Google made the following 40 changes to they way they rank websites online. In this post we recount the changes made to Google. We have highlighted the changes that we believe to be the most important to search engine optimization.

More coverage for related searches. This section in Google will now have more data sources to populate its content with.

Tweak to categorizer for expanded sitelinks and Less duplication in expanded sitelinks. This is a small update the will alter sitelinks. It should result in better sitelinks with less duplication.

More consistent thumbnail sizes on results page. Google has adjusted the thumbnail size to be more consistent in tablets, mobile and desktop. The new sizes apply to rich snippet results for recipes and applications, movie posters, shopping results, book results, news results and more.

More locally relevant predictions in YouTube. This will add location based predictions to your searches in YouTube. For example, for the query [lady gaga in ] performed on the US version of YouTube, Google might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India].

More accurate detection of official pages. This is small update that will help Google find the correct official Google + page for a business.

Refreshed per-URL country information. Google updated the country associations for URLs to use more recent data. Continue Reading

Feb 27

New Twitter Branded Pages Coming Soon at HIGH Price Point

Twitter Branded Pages will be coming out to the masses on March 1, 2012 (right now only a select few have them). But how much will Twitter Branded Pages cost?

I just got off the phone with a Twitter representative. One of the items we discussed was Twitter Branded Pages. Being heavily involved in social media marketing, I would like to be able to offer all our clients the benefits of a branded page. However, I was actually pretty shocked to hear that in order to have a Twitter Branded Page you need to be spending at least $10,000 a month on Twitter advertising. Continue Reading

Feb 22

Google Schema.org Markup for Videos

Let’s face it, Google is complex. Especially if you do not have technical background. To get items ranked at the top of their index they make you jump through hoop after hoop. But when fully considered this is a good thing in a way, as it allows people with SEO know-how to beat out the competition. Of course on the flip-side to get the SEO know-how you need to take the time to learn about random information such as Google’s new Schema.org Markup for Videos.

With the addition of this new markup language things change a little. It is not just about video sitemaps anymore, you really should use Schema.org markup to optimize your videos too. Let’s jump into this topic, shall we?

How Does Schema.org Video Markup Look?

It’s a pretty simple concept. Basically, by adding this code to the page your video is featured on Google will be more likely to identify it and rank it correctly. According to Google, a typical markup would look like this. Continue Reading

Feb 17

Why the Facebook Login Button is the Future of Personalization Online

They are claiming 1 billion users on Facebook by August, and the Facebook login button is the key to them all…

The Facebook login button is an interesting concept. Basically, you can add the Facebook login button to your website, configure it, and users can then login to your site using their Facebook login information.

Why is the Facebook Login Button Important?

The Facebook login button has many implications for website owners. But the driving factor behind installation is that by adding the button you eliminate all (or most of) the registration process for a user. Facebook already has the information you will need from a user to login to your site. So when you add the button to your site and a user logs in, Facebook delivers all that information to you.

Now, other websites such as Twitter, LinkedIn and Google offer this login feature too. However, they do not offer you as much information as Facebook.

As you can see, Facebook delivers the most information. Website owners then have the option to use this information however they like. Continue Reading

Feb 16

How to Turn on WordPress Email Comment Notification

Sometimes it’s the little simple tips that matter. This is why today we are going to teach users how to turn on WordPress email comment notifications. We know this information because first, it is simple and second, because we are WordPress experts.

Turn on WordPress Email Comment Notification

If comment notifications are on the post author will get an email when a new comment is left on a blog that they have created. The comment notification emails will then be sent to the author using the email address they have listed in Users -> Personal Settings in the dashboard. Continue Reading

Feb 14

5 Things to Keep in Mind When Building Website Applications

Building website applications has to be one of the most fun things to do on earth. Wait, did I just write that? Man I need to get a life… OK, enough of the internal monologues. Seriously, building website applications is fun. But it can also be a nightmare if you don’t approach it correctly. In this spirit of this train of thought here are 5 things to keep in mind when building website applications.

1.      Think Long and Hard About the User Benefit

At this point you have a bright and shinny new idea. “An application that will change the world!” you say. But keep in mind; it is easy to get overly excited about something. Especially if you are the one who came up with the idea. When you are creating a website application make sure you ask yourself these questions.

  • Why is my application compelling to users?
  • Is it compelling enough that I can expect a large user base if it is implemented correctly?
  • How do we benefit from building this application?
  • Is building this application worth the benefit we will receive?

Continue Reading

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