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Facebook Integrates with Bing, Social & Search are Now One

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Every once in a while something Bing happens, whoops, I mean something BIG happens to rock the search industry, and while it is usually Google related, this time all eyes are on Bing. Microsoft and Facebook have announced plans to integrate Facebook “Like” data with Bing search results. This new development will not only make Bing search more social, it will also strongly dictate which search queries are clicked.

Facebook Integrates with Bing
Facebook Integrates with Bing, Don't they look Great Together

Starting on October, 14 2010, Bing users will feel the effects of the Facebook/Bing integration. Now, when a person searches for a query Bing will feature a Facebook widget that displays what your Facebook connections have liked regarding that search. To give you a visual idea of what this will look like, image you search for a new movie such as Unstoppable by Fox. Each corresponding search result will display how many of your friends have “liked” it. This will let users make judgment calls on queries based off of how many of their friends support that web page.

To take it a step further, when searching for a person’s name Bing will now display the name of the person who you share the most connections with higher on the page. So for instance, if you search for Adam Smith, and you have more friends who know one Adam smith opposed to another Adam Smith, that Adam Smith will be displayed higher in the search results.

Bing feels confident that this data will be useful. According to Mashable, at this point Facebook has grown to over 500 million users strong and the like button is now being used on more that 2 million websites. This integration has allowed it to capture impressive data.

This new development regarding Bing and Facebook integration strongly supports the business decision to have a social media presence. Consumers will rely on the “like” data displayed next to queries more and more when determining which link to click. Imagine searching for a search engine optimization company in San Diego, Bing will display multiple results, but you will probably only click on the result that most of your friends have liked.

Google has yet to release any similar plans to integrate social media into query results. However, we do know that they are accounting for social media links in their algorithm. At this point, it would appear that both of the search engines are indeed, going social – all the more reason to reach out to a company that specialized in both social media marketing and SEO, like SEO Inc.

Have thoughts on the Bing and Facebook integration? Add them below!

6 Comments

  • jason

    October 15, 2010 at 8:17 am

    This is amazing, cannot wait to see a Google rebuttal.

  • Rich S

    October 15, 2010 at 8:18 am

    Not sure there will be a Google response. This seems to be a cheap marketing ploy to get people to finally use Bing more.

  • Thomas

    October 15, 2010 at 8:18 am

    Has anyone seen this in action yet? I am unable to see this actually occuring. Is there an updated engine I need to click on. Confused here?

  • Sara Social

    October 15, 2010 at 8:19 am

    This makes a very strong argument for creating a social media presence. As if there wasn’t one already!

  • John E Lincoln

    October 15, 2010 at 4:55 pm

    Jason: I agree, this is big news!

    Rich S: You may be correct. Only time will tell. I would imagine Google is having, or has had meetings regarding this already. If Google did impliment this it would drastically change the search landscape. There are so many reasons to be involved in social media marketing, this is just one more. If Google did turn this same functionality on a social community on Facebook would be critical to CTRs. This change by Bing does seem to be screaming marketing stunt, but that doesn’t mean the impact will be any less.

    Thomas: This has not been rolled out globally yet. Keep your eyes pealed.

    Sara Social: I agree!

  • Marketing Shepherd

    October 21, 2010 at 7:15 am

    I see the difference between search with and without (one has to be logged into Facebook to see the new Bing functionality) and am underwhelmed.

    The results are not as promised, at least when doing my own testing – example: when searching for a person, the highest-plasing results seem to be for people who have the most Facebook friends in absolute numeric terms, NOT people who are known to and part of my own network.

    Further (and more importantly), I have deep misgivings about the proposed use of the “like” button – I don’t believe that the motivations that drive people to click “like” make these logical source inputs for higher placement of search results. Just one man’s opinion.

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