Archive for July, 2008
Categories: Organic SEO, SEO Content
2008 Jul 31st
From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.
However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move.
Posted by janet |
Categories: Organic SEO
2008 Jul 24th
There are many a blog post out there detailing the advantages and features of robots.txt files, but does your site even need one?
Robots.txt is used to block search engine spiders from crawling certain pages or directories. On most sites private information is already blocked because it is delivered using SSL, so there is no point to having a robots.txt file.
But Steve you say, Google recommends using a robots.txt file to “tell the crawlers which directories can or cannot be crawled.” Well sure, but if you have no problem with Google-bot crawling everything, there is no need for the robots.txt file, right? Why tell it to do what it is already going to try to do? — Crawl everything!
Read more of -
To Robots.txt or not to Robots.txt (that is the question)
.
Read the full post (215 words, estimated 52 secs reading time)
Posted by steve |
Categories: Social Marketing
2008 Jul 22nd
Location! Location! Location! is a guideline most associated with the real estate industry, however it seems to apply to the SEO/Social Marketing space with a slightly different context when it comes to hosting a blog.
The most common ways to implement a company blog are as follows:
1. Sub domains - http://blog.company.com
2. Directory - http://www.company.com/blog/
3. Separate domain - www.blog.com
Before selecting the location of the blog, there is the blog itself to consider. The first question you should answer is “What is the Goal of the blog?” The Answer to this question will provide guidance on whether the blog should reside on your company’s website or exist as a separate entity.
Posted by Keith |
Categories: Organic SEO
2008 Jul 7th
Have you heard the news? Flash movies can now be crawled by Google!
Some folks would have us rebuild the entire internet in the light of this revelation. I mean it’s like some designers fantasy to have the rich user experience of a Flash without the painfully obvious downside of being about as good as not having anything on the page according to Googlebot.
I’m not that excited though, because I know that entirely flash based websites simply can not be as competitive in the search engines as their HTML based counterparts, and here’s why:
Posted by steve |
