Invest in Social Media Management not Automated Platforms

• By: Mae Demdam
• Categories: Facebook, Google, Search Engine Optimization, SEO Tips, Social Media Marketing, Twitter, YouTube
• Comments: 0

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Many companies understand the importance of social media integration within their internet marketing strategy, but they may not understand the need for social media management, either they think it’s not within their budget or that it’s a simple D-I-Y project.  Of course they can easily create a Facebook Fan Page, a Google Plus Business Page, a Twitter profile and a YouTube Channel to name a few, but more often then not these profiles are created with the minimum information required and left stagnant, which can actually harm a company’s online presence.

How Google +1s Help YouTube Video Optimization

• By: John E Lincoln
• Categories: Search Engine Optimization, YouTube
• Comments: 1

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Google + is having a bigger impact on search engine optimization everyday and now it is altering results in the second biggest search engine in the world too, YouTube.

Log in to Google and visit YouTube and you may notice something different. Now you will see videos that people in your Google + network have +1ed front and center on the home page of YouTube. This is very similar to the way that Google is dealing with search results that have been +1ed. It is all about personalization via Google + at this point. You can see an example of this new YouTube development below.

Watch a Short Video on Google + YouTube Optimization

Why Online Video Can NOT be Ignored by your Business

• By: John E Lincoln
• Categories: Social Media Marketing, YouTube
• Comments: 0

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With all the hype surrounding Facebook people often forget about YouTube. A recent report by comScore suggests this is the wrong thing to do. In this post we will cover important points from this recent comScore study and show you why YouTube is not a social media site to be ignored.

According to comScore, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed.  Not surprisingly Facebook.com ranked second with 59.8 million viewers.

What is YouTube Creative Commons?

• By: John E Lincoln
• Categories: Social Media Marketing, YouTube
• Comments: 0

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Looking to get wider distribution for your YouTube videos? Well Creative Commons is one way to do it, but there are some things you need to keep in mind.

What is Creative Commons?
First, what is Creative Commons? Creative Commons is video licensing option that can be selected within the YouTube interface. By choosing to allow Creative Commons you are giving eveyone on YouTube permission to use your YouTube video content. They can use your content to create new videos. They can choose to only use a portion of your video or use the whole thing and they can manipulate your video in any way they choose.

Why you Should Embed YouTube Videos

• By: John E Lincoln
• Categories: YouTube
• Comments: 1

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OK, I am going to tell you a little secret… Come a little closer… Pss, you should embed YouTube videos on your blog. I promise it will help your SEO. I am going to tell you why and how you need to do this, but remember, you heard it from your friends at SEO Inc.

First, YouTube is now the second largest search engine in the world with over 2 billion searches per day. So of course you want to have an optimized YouTube presence. By that, I mean you want to have a well branded YouTube channel with optimized videos. Videos can be optimized for branded or non-branded terms, make sure you have a strategy there. But what happens when people are searching for video-like content off of YouTube in Google Video search or just in the Google search engine?

People Search for Videos Off YouTube

Face it; people don’t always take the time to go to YouTube to search for videos, right? Also, when they do go to YouTube to find your video, it adds an extra step for the user to eventually end up at your site. For example, if someone searches for a video on How to Update Fans on Facebook and they go to YouTube and watch our video, we need to hope that they click the link to visit our site after. Now on the other hand, if I embed this video on my site and optimized the page for How to Update Fans on Facebook, I have just created a new page on my site that the visitor can reach directly without having to stop by YouTube.

Google Loves Rich Media

On another note, Google loves rich media. They love photos, videos, audio, etc. Now of course this content needs to be optimized to be found properly, but if you can take this rich media content and add it to your site in a SEO friendly way, you are sure to increase traffic and the authority of your site.

Create New Pages and Increase YouTube SEO

Creating YouTube videos and embedding them on your site helps you build new pages, lets you to add rich media, and allows you to get more video views. But that is not all, adding videos to your site also helps those same videos rank better in YouTube video search! Yeah, it’s true. In case you didn’t know, these are the factors for getting videos to rank in YouTube video search.