Facebook Releases New Privacy Controls

• By: John E Lincoln
• Categories: Facebook, Social Media Marketing
• Comments: 0

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Proactive changes Facebook made earlier this week provide users with better access to controlling their privacy settings on the largest social media site. Changes came as a result of strong criticism for previous privacy practices. Increasingly, users emphasize online privacy and security as a top priority. It is obvious that too many people feel as though they have to restrict themselves from sharing online.

Facebook’s strategic move to change the way privacy is controlled seems to also be initiated by the success of Google+, a social platform released earlier this summer. One of the main reasons accredited to Google’s massive success is the integrated privacy control. Circles is a feature asking users to codify friends into categories. Just like the new Facebook privacy controls, Circles is intended to restrict irrelevant sharing. The idea is that users will share if they can easily determine on a post by post basis which people will have access to your content.

The Top 50 Facebook How-To Posts: The Ultimate Facebook Guide

• By: Abbey
• Categories: Facebook, Social Media Management, Social Media Marketing, Social Media Optimization
• Comments: 0

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SEO Inc. has created the Ultimate Facebook Guide. This post lists the top 50 Facebook “How-To” posts. If you want to know how to do something on Facebook, chances are it is listed here. If it is not, leave a comment at the bottom of this blog and we will add it!

The top 50 Facebook How-To Posts

1. How to Use Facebook Places For Your Business
How to have your business show up within Facebook Places in order to track the people who are stopping by your store, office, or venue by claiming your location as yours and merging your place and your page.

2. How To Scale Facebook Ad Campaigns
This article outlines how to build and track the most effective ad campaigns using Facebook’s self serve solution.

The Top 10 Biggest Social Networking Sites [Infographic]

• By: John E Lincoln
• Categories: Social Media Marketing
• Comments: 0

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Ever wonder what the top 10 biggest social networking sites are on the internet? Most social media marketing experts stay on top of this, which is why we did the research… In this post, we list the top ten largest social networking sites in an infographic. You will see all the major social networking sites on there, Facebook, Twitter, LinkedIn, etc., but you may be surprised to see the runners up. This list of the top 10 social networking sites was created based on information from Alexa, Quantcast, Compete and eBizMBA.com.

Twitter Updates Mention Tab and Adds New Activity Tab

• By: Sarah Simmons
• Categories: Social Media Marketing, Twitter
• Comments: 0

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Twitter debuted two new features today designed to let users know what their followers are doing. The new features are suspiciously similar to items already displayed on the Facebook newsfeed. This could be Twitter’s attempt at getting a leg up on Facebook, or they could just be trying to make me spend even more time trolling Twitter.

Don’t Believe in Social Media Marketing? Then Read This

• By: Brad
• Categories: Search Engine Optimization, Social Media Marketing
• Comments: 0

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Why Businesses Can’t Ignore Social Media Anymore

If you don’t believe in the importance of social media marketing or that it can help your business but you are a believer in search engine optimization, then it is time to open your mind to the importance of social media marketing as it relates to search engine rankings. SEO Inc. has been providing social media marketing services for clients for several years and one thing that is clear is that our clients that are involved and committed the most to social media also have the best search engine rankings. If you don’t believe us, maybe you need to hear what the top experts in the search industry have to say about the importance of social media marketing in SEO and how “social signals” impact your website’s ability to get rankings.

Google adds Tracking of Likes, Tweets and +1 to Google Analytics and Webmaster Tools

• By: John E Lincoln
• Categories: Google, Social Media Marketing
• Comments: 1

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Social media marketing has had a significant obstacle to overcome, that being demonstrating its value through clear, authoritative analytical data. That all may change with the strong social push Google is making, including the addition of tracking Facebook Likes, Tweets and +1.

According to a recent report by Mashable, Google is now offering the following functionality.

“Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s click through rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotation. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time.”