Maximizing SEM Presence With an Integrated Approach

• By: Brad
• Categories: SEM
• Comments: 0

Share

Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)?

Think Locally, Act Globally: How to Internationalize Your Paid Search.

• By: Brad
• Categories: SEM
• Comments: 1

Share

Ceilings. Peaks. However you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”. Although the world is shrinking, crossing international borders can still be an intimidating venture to smaller advertisers for a number of reasons. For shopping-cart oriented sites there are shipping and currency concerns. For others there are additional challenges including breaking down language barriers including translating site content, whitepapers, case studies, etc. But after resolving those issues and dissolving your personal borders it’s time to go global with the help of these friendly tips.

SEOInc Videos

• By: ceo
• Categories: SEM, Search Engine Optimization, Web Accessibility
• Comments: 0

Share

SEO Inc has set up a few video channels on some popular sites.  Check them out and subscribe to them.  We are going to be adding allot of content and videos of the entire company shortly.  So stay tuned!

Video Channels
SEO Inc Videos on You Tube
SEO Inc and Marketing Videos on Meta Cafe
SEO Inc Videos on Viddler
Garry Grant

Check us out on Twitter
SEO Inc – Twitter
Garry Grant – CEO

Perfect Your SEM Swing

• By: Brad
• Categories: SEM
• Comments: 0

Share

For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the shocking answer – you’d quit after a hole or two! Why? Because each arm has its own strengths and weaknesses and without working in communion your productivity is wasted.