Google Modifies How Internal Links are Viewed from Subdomains in Webmaster Tools

• By: John E Lincoln
• Categories: Google, Search Engine Optimization, SEO Tools
• Comments: 0

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There have been many debates between search engine optimization experts on the value of subdomains vs. directory structure. But as a result of the new update to the way internal links are viewed from subdomains in webmaster tools, this conversation may drastically change.

Background on Internal Links from Sudomains

Prior to this update, links from subdomains to the parent website were seen as external links. The parent website would be regarded as the site specified in webmaster tools as the main site. So for example, if www.seoinc.com were listed in a webmaster tools account and links from a subdomain, such as http://design.seoinc.com (this does not exist so don’t go thereJ) would be seen as an external link. This is very important for SEO because subdomains need to be treated as their own site. They need their own sitemaps, robots.txt files, webmaster tools accounts and maybe most importantly, Google sees the pages on these subdomains as only being more loosely affiliated with the main site. It is for this exact reason that we always recommend blogs be built at www.example.com/blog opposed to blog.example.com. Furthermore, we only recommend subdomains if there is enough content to support basically another site, SEO campaign or if there is something very location specific, sometimes it makes sense.

How to Optimize for Google Product Search

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Did you know that Google has an area where they sell products? Of course they do, you chuckle to yourself, they have everything… We’ll all joking aside, this is a serious topic, because it can help you increase sales to your website, and that is what we are all about.

Google Product Optimization Factors

As usual, Google is fairly tight-lipped about what it takes to get products to the top of Google Product Search. To clarify, we are talking about this (see below).

Geotargeting your Site for Search Engine Optimization Just got Easier

• By: John E Lincoln
• Categories: Google, Local Search, Search Engine Optimization
• Comments: 0

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Geotargeting your site for search engine optimization can be critical to online success. SEO Inc. is an expert in this practice, which is why we’re so excited about a new development Google recently released in webmaster tools. Did you know that you can now tell Google where your site should rank? Simply specify the location in webmaster tools, your users, investors and Google will thank you for it. But why would you want to do this exactly, and how does it work? OK, let us flush it out a little.

In the past, when determining the location relevance of a website Google would look at where the site was hosted, the language of the site and the top level domain. This has been an issue because business often want to host their website in a different location to save money, but actually want it to rank in another location. The new geotrageting feature in webmaster tools allows a user to specify a particular region.

Google Tests Infinite Scroll for Search Listings

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Have you every wondered why a Google results page has pagination? You know, why you have to click from page one to page two to page three, etc. Well, it would seem that you are not alone in your pondering, because Google is thinking about the same thing.

It has been recently noticed that Google is testing a longer page of search results. So now instead of 10 listings, there could be many more. In addition, we could see much more multimedia. View a short video demo of this below.

Relevance and Importance for SEO [Inforgraphic]

• By: David Hall
• Categories: Google, Search Engine Optimization
• Comments: 1

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Webmasters commonly know that one of the most important keys to success in any online business is top organic rankings in the popular search engines. However, what is less commonly known are the specific organic ranking factors that indicate relevance and importance for SEO.

To really understand the methodologies that are used to achieve top rankings, we should first put ourselves in the shoes of the engineers at Google. When a user types a keyword or phrase into the Google search box, that user is requesting that the search engine returns a list of webpages that will provide the answer or information the user is looking for.

It is Google’s job to have a clear understanding of every website in the online universe and to instantly deliver a list of results that offers the most relevant and important websites on the subject. To do this Google uses simple programs called “spiders” that crawl and index every website in the known online universe, page by page. As these spiders index each page they apply an algorithm, a set of equations, that has been created to identify and score every aspect of a website.

Today’s search algorithms are incredibly sophisticated with hundreds of factors being taken into consideration. The more competitive an industry is, the more important it becomes that webmasters do absolutely everything right. However, some factors are certainly weighted more heavily than others and it is therefore most critically important to understand the factors that contribute to what is known as the “Relevance” and “Importance” of your site, as they relate to the keywords you want to rank for.

The following infographic depicts how Relevance and Importance affect SEO in the online universe:

Fetch as Googlebot URL Submission: New Method for Search Engine Optimization

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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In SEO it is the little tricks that matter, well most of the time. With this in mind, SEO Inc. is reporting on a new way to submit URLs to Google, straight from good old webmaster tools.

Fetch as Googlebot URL Submission

You know how there is the option in webmaster tools to fetch a URL as a Googlebot? Well, if you don’t there is. Basically you can insert a URL and ask Google to evaluate the URL and look for errors. It can be a great tool to use if you want to spot check a particular page for structural SEO issues. Well now this same tool has the option to submit a new URL to Google.