How Does Bing Adaptive Search Affect Search Engine Optimization

• By: John E Lincoln
• Categories: Bing, Search Engine Optimization
• Comments: 0

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Adaptive search! Yes, that is right, Bing search results are now modified based on user interaction (they always kind of have been of course but this is a whole new element in the process). Bing adaptive search will have implications on search engine optimization. It has the ability to limit or enhance the amount of times your site surfaces in search queries, and this means dollars are jeopardized for online businesses. First, let’s watch a quick video on Bing adaptive search and then we can throw around some ideas on the subject.

Why Not Knowing About rel=“next” and rel=“prev” vs View All Could Hurt You

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Google is offering a new way to deal with paginated content on the web from a search engine optimization perspective. Previously many paginated pages would feature a rel=”canonical”, list pagination the meta title or simply ignore the duplicate content errors in webmaster tools. The rel=”canonical” option was often chosen, as it acted as a strong hint to Google to rank a certain URL in a series of content pagination. Now we can use a new HTML element known as rel=”next and rel=”prev”. This new rel attribute relates specifically to paginated content and offers some interesting options to Google as far as ranking that content.

What does rel=”next and rel=”prev” do?

rel=”next and rel=”prev” indicates to Google that content is linked together through a paginated series. This could be a multipart article, product category, etc. If you use this piece of HTML on your webpage it will tell Google to consolidate the pages and to view the series as a whole. This means that link weight will be applied to the entire series, opposed to one specific page, as in the case with the rel=”canonical”. Google notes that when you use the rel=”next and rel=”prev” the search engines will, “send users to the most relevant page/URL—typically the first page of the series.”

How Search Engine Optimization (SEO) Works

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Not everyone is an SEO expert and that is OK. I mean let’s think about it, search engine optimization is really just a system that was completely made up to rank websites. The video below featuring Matt Cutts from Google explains how search engine optimization works. If you are new to SEO, we suggest you watch this video. The video on how search engine optimization works does a very good job of explaining the basics of what we do for SEO clients here at SEO Inc. If you have questions about how SEO works let us know by commenting below and we will be happy to respond.

How Search Engine Optimization Works

A Video Featuring Matt Cutts at Google

Google Swiffy: A Tool to Watch?

• By: John E Lincoln
• Categories: Search Engine Optimization, Web Design & Development
• Comments: 0

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Google recently did a house cleaning. Some Google products have been discontinued and others have graduated to bigger and better things. One of the products chosen to live and prosper is Google Swiffy, and it would appear this conversion-centric product has legs.

Google Swiffy converts Flash SWF files to HTML5, allowing you to reuse Flash content on devices without a Flash player (such as iPhones and iPads). In order to convert your files from Flash SWF to HTML simply upload your SWF file to the Swiffy website and hit upload and convert, easy as that.

Google Modifies How Internal Links are Viewed from Subdomains in Webmaster Tools

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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There have been many debates between search engine optimization experts on the value of subdomains vs. directory structure. But as a result of the new update to the way internal links are viewed from subdomains in webmaster tools, this conversation may drastically change.

Background on Internal Links from Sudomains

Prior to this update, links from subdomains to the parent website were seen as external links. The parent website would be regarded as the site specified in webmaster tools as the main site. So for example, if www.seoinc.com were listed in a webmaster tools account and links from a subdomain, such as http://design.seoinc.com (this does not exist so don’t go thereJ) would be seen as an external link. This is very important for SEO because subdomains need to be treated as their own site. They need their own sitemaps, robots.txt files, webmaster tools accounts and maybe most importantly, Google sees the pages on these subdomains as only being more loosely affiliated with the main site. It is for this exact reason that we always recommend blogs be built at www.example.com/blog opposed to blog.example.com. Furthermore, we only recommend subdomains if there is enough content to support basically another site, SEO campaign or if there is something very location specific, sometimes it makes sense.

How to Optimize for Google Product Search

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Did you know that Google has an area where they sell products? Of course they do, you chuckle to yourself, they have everything… We’ll all joking aside, this is a serious topic, because it can help you increase sales to your website, and that is what we are all about.

Google Product Optimization Factors

As usual, Google is fairly tight-lipped about what it takes to get products to the top of Google Product Search. To clarify, we are talking about this (see below).