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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

SEO Word Graph Common Misconceptions

SEO Misconceptions That Could Hurt Your Rankings

SEO Misconceptions That Could Hurt Your Rankings Search engine optimization (SEO) is crucial for online visibility. However, misconceptions can undermine your efforts. Here are some common SEO misconceptions that could harm your rankings: 1. Keyword Stuffing Improves Rankings Many believe that cramming as many keywords as possible into their content will boost their rankings. This...
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Character Count Guide to Blogs, Facebook Posts, and More

Wouldn’t it be great if everyone read your blogs, Facebook posts, and tweets? Or better yet—liked them and shared them, too? SEO Inc. knows a way to make your readers more likely to click. All you have to do is learn how long to write your blogs and social media posts. This article contains a handy...
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W3C Validation Errors SEO

W3C Validation Errors and How They Relate to SEO

W3C Validation Errors and How They Relate to SEO With the dawn of DIY website design options, business owners on a budget can quickly and easily assemble a website with relative ease, without knowing a single bit of HTML or other code. That sounds great, but there’s no absolute control over the HTML used to...
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Copy writing blog and phone

SEO Crash Course for Copywriters

Writing for the web is entirely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. The copy is only one piece of the optimization puzzle, but the more a copywriter knows...
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SEO Company Search

Podcasts are Now Searchable in Google

Podcasts are now Discoverable on Google. Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog using its formatted data. This allows users to search for specific episodes even if they can’t remember the Podcast’s name. Transcripts are being...
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Google Local 3 Pack to Be 1 Ad, 2 Organic Listings

Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it;...
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Business Partner

What Losing Net Neutrality Could Mean for You

As of December 14, 2017, the Federal Communications Commission (FCC) has officially reversed net neutrality. In a 3-2 vote, the commission approved a proposal to eliminate the FCC’s net neutrality rules from 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and Comcast can manage their networks more aggressively and create preferred...
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SEO Inc. Wins Best SEO Company!

Today, we are honored to have been chosen as the best SEO company in the Promotion World’s Annual Digital Marketing Awards! This 10-year-running awards program showcases the companies that cut through the noise of the demanding digital age to make a difference—for their clients and for the web at large. SEO Inc. made great strides,...
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google-web-pages-1

Updated Google Webmaster Guidelines

The Google Webmaster Guidelines just got a big update. Following last week’s revamp of the Webmasters page, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General and Quality Guidelines—that offer a simple list of best practices to follow. Although the Quality Guidelines have...
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What is Pinterest?

  What is Pinterest? Pinterest is one of the visual social media platforms online and is also considered a search engine in its own right. It’s mostly a virtual dream board where people can share and save ideas. You can find everything from recipes to project renovations and the perfect outfit for a special event....
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