Nov 14

Google Announces 10 New Algorithm Changes!

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Google has just announced 10 new changes to their algorithm and corresponding search results. In this post we will review these changes from a search engine optimization perspective.

Cross-language information retrieval updates
In certain cases there is a limited amount of information listed on the internet for specific languages. When this is the case, Google will now translate relevant English web pages and display the translated titles just under the English titles in the search results. When you click on the translated title it will take you to page translated from English into that language. This feature may result in more traffic coming to English search results. Continue Reading

Nov 03

Google’s New Fresher Update to Impact 35% of Searches

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You may have noticed that information in the Google search index can seem stale in regards to the content you are searching for. For example, say you search for San Diego Aztecs Football. In this case, you may be looking for recent information, not a webpage from 10 years ago that talks about one of the glory days. Google has noticed this lack of freshness in their algorithm results. In accordance, they are bringing more recent content to the index. This is going to have a BIG impact on search traffic for certain queries, which in turn means that some businesses are going to suffer.

“Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.” Continue Reading

Oct 31

Who has the Best Halloween Costume! SEO Inc. Poll!

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We love search engine optimization at SEO Inc. So much in fact, that two of our staff dressed up as Google updates for Halloween. The rest of us just had some fun with it. Here is a list of who we are what we were dressed as for Halloween from left to right. Continue Reading

Oct 25

New Google SSL Equals Bad News for Google Analytics Data

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Google is now making those who are logged to Google search from a secure connection. As a result, Google Analytics data will suffer.    

Google Begins Hiding Information in Google Analytics  

OK, you read the title and are probably wondering is this for real? I am sorry to say that yes it is. If you are a non-technical person this topic might seem a tad complicated so I am going to try to simplify it as much as possible.  

Google Now Using an Encrypted Connection when Logged In

If you are logged in to a Google account, you will now be pushed to a secure SSL connection when you are doing your searches from Google.com. So while previously you would have gone to http://www.google.com you will now be directed to https://www.google.com. By doing this, Google is now encrypting your search queries and the corresponding search results.  

The Effect of the Encryption Protocol SSL

So what does this mean to you as an SEO or internet marketing expert? Well, in a nut shell it’s going to change your Google analytics data. Continue Reading

Oct 20

How to Deal with a Drop in Search Engine Traffic

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When you lose traffic from search engine optimization it can hurt your business. The first thing you want to know is, “What Can I do to get my Traffic Back?” In this video by Matt Cutts, Head of WebSpam at Google, we hear how to deal with a loss of SEO traffic from Mr. SEO himself.

Key Points on Dealing with Loss in SEO Traffic

Step 1: Find out if your site is BlockedEnter Site:mydomain.com and determine if you are completely not showing up in Google, or if only parts of your site are showing up. If you entire site is blocked, it could be a robots.txt or a no index that is blocking your website. Furthermore, you may see a warning that your site has been hacked or has malware. This can lead to a drop in traffic because people will not want to visit your site. Continue Reading

Oct 17

Over 99% of Web Visitors do not Click Google +1 [Research Report]

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A report on Google +1 research data pulled from 41 non-publisher websites in different industries.

From the time period of 8/20/2011 to 9/20/2011 Search Engine Optimization Inc. performed an analysis of Google +1 data on 41 websites. This research was focused on the number of Google +1s each of these websites received during the time period. The websites used in the study came from a wide range of industries. It should be noted that none of the websites featured in the study were sites primarily based on news content creation.

The purpose in conducting the Google +1 search engine optimization research was to determine the level of Google +1 button user engagement in both search results and on actual websites. The 41 websites surveyed in the study had traffic levels ranging from hundreds of visitors a month to millions of visitors per month. All information was aggregated from the websites’ Google Analytics accounts. All websites will remain anonymous.

SEO Inc. is publishing the results of this study below. Following the results we will explore the data trends.

Google +1 Results

Common Trends

  • 87% of the websites in the survey had not received a +1 yet from a user.
  • 92% of the websites in this survey did not have a Google +1 button installed on the site.
  • The average amount of total visitors for the month timeframe that had +1ed a site was bellow .002%
  • The highest amount of social engaged visits in comparison to total site traffic for the month period was below .002%
  • On average, websites with a +1 from a user saw 5.2 pages within the site +1ed.
  • When only looking at the sites that had received a +1 from a user, the average number of total individual +1s from users was 17.6 +1s. Continue Reading

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