Why Navigation is Important to Search Engine Optimization

• By: John
• Categories: Search Engine Optimization
• Comments: 0

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There are a lot of different aspects of search engine optimization and Internet marketing which are difficult. However, one which often strikes the world as exceedingly challenging is refining site navigation and structure. While this is the case, many of us SEO experts relish the opportunity, viewing the task as a rubix’s cube like assignment with a drastically visible impact on a websites bottom-line, in a variety of different ways.

Here is an example of a navigation in its most basic form. Hub level 1 filters into hub level 2. Hub level 2 filters into hub level 3. Each of the lower levels support the higher levels from a linking perspective. The lines are indicative of potential cross linking relationships, the implementation of which would be assessed on a site by site basis.

By creating clear paths to access internal pages of a website we are benefiting the site in the following ways:

Submitting your Site to Directories: How to Ensure it Helps your Search Engine Optimization

• By: chrisb
• Categories: Search Engine Optimization
• Comments: 0

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Before we get into it, let me just address a question I’m sure most of you have: “Are directories still worth submitting to?” Amongst the sea of free-for-all, mostly useless directories that have been devalued by the search engines, there are still a few out there that one should submit to. Places such as dir.yahoo.com and business.com, for example, are still worth the time and money to include your site in. Submitting to directories can improve your search engine optimization, it just has to be the right directories and information has to be submitted in a particular manner.

The submission process itself is straight forward, but we want to eliminate any possibility of rejection as well as choose the best fit page for our site. With this in mind, here are some things to look out for when submitting your site to these directories.

How to Optimize your URL Structure for Search

• By: Sheena
• Categories: Search Engine Optimization
• Comments: 0

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Of course it is usually best to keep your URL stable and unchanged once it is created, but sometimes change is necessary when not properly optimized in the initial setup. Improving your site’s URLs to be more SEO- and user-friendly can greatly benefit search engine ranking and click-through rates, but be careful—if done improperly, you may face a significant decrease in ranking that could take a long time to recover from. Here, are some search engine optimization tips for URL optimization, as well as what to look out for and avoid.

Dynamic vs. Static URL

The first step is to consider changing your URL structure from dynamic to static. URLs with characters like “=”, “&” and “?” are not only difficult to read for search engines (leading to indexing problems), but also for users who are more likely to follow a link indicating what content the URL leads to.

Post for Technorati

• By: John
• Categories: Search Engine Optimization
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Local SEO: The 5 C Approach

• By: Jordan
• Categories: Local Search, Search Engine Optimization
• Comments: 0

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5 simple things you can do rank better for local search

Local SEO has been a mystery for many traditional Search Engine Optimization experts over the years when compared with traditional SEO.  Local search results are rarely the same as organic results. There is, however, among local SEO experts some clear consensus on how businesses can optimize their listings to rank well in local search results.  In June, David Mihm published his 3^rd volume report entitled Local Search Ranking Factors.  In this comprehensive report, local SEO experts evaluated more than 50 factors that are thought to have varying impact on local search rankings.  These factors are in many ways polar opposites compared to the factors that drive traditional SEO.  In this post I will highlight five of the most important local SEO factors that every local business should implement to start seeing positive local search ranking improvements.

1. Claiming your place page or local listing

Yes, surprisingly, just the very act of claiming your local listing from the search results appears to have the local search engine optimization expert consensus as the most important factor for ranking well.  Local SEO experts insist that until you claim your place page or local listing you have little to no control as to how your business will rank.

2. Consistency

Consistency is a huge factor with local SEO.  If Google or any of the other search engines continuously find conflicting information about your local business, how can they justify ranking your site high?  This local SEO factor makes sense.  If searchers can’t find your correct location or your phone number then why should your business rank high in local search results?  Get your listing info accurate and make sure your address is correct across your website. Ask that inaccurate info be removed from third party sites on the web.

Does Size Matter – in SEO?

• By: Krish
• Categories: Search Engine Optimization
• Comments: 2

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Ahh the age old question – is bigger better?  Well, I’m not going to touch that one; however, I will address whether the size of a website is a factor in building search engine authority?  Although it is well documented that search engines favor websites that provide a large amount of quality content, the idea that a large number of pages alone will benefit your search engine optimization efforts is only a popular myth.   Size only matters when used properly.  Empty pages with no authority are of no help to SEO.