SEO Inc. Recognized on Best SEO Company for 2010 List!

• By: John E Lincoln
• Categories: Search Engine News
• Comments: 0

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Search engine optimization is one of the toughest aspects of Internet marketing. It takes knowledge, dedication, creativity and innovation. So when PromotionWorld named SEO Inc. to their top 10 SEO Companies for 2010 list, we were happy to get the recognition.

Here is an excerpt from the congratulatory email from Promotion World:

Congratulations!

SEO Inc. has been selected for PromotionWorld’s “Best SEO Company” listing for April 2010.

Is Google AdWords Losing it’s Edge?

• By: JC
• Categories: Search Engine News
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Let’s forget about organic search engine optimization for a moment and talk about Pay Per Click marketing. When you think Pay Per Click management, your mind probably thinks of the sponsored links on a Google search page. Mine does. After all, Google has been my preferred search engine for years now and my first online marketing class in college focused on setting up Google Adwords accounts. It makes sense to use Google for your paid search engine marketing needs. 80% of search traffic comes from there. However, most successful campaigns learn to optimize for the big three search engines: Google, Yahoo, and MSN.

I’ve been surprised by the amount of conversions that can come through Yahoo and MSN. Because everyone is competing for words on Google, bids are almost always lower on the other two. Neither receives the amount of impressions, clicks, or conversions that Google does, but you would be surprised at how high the conversion rate can be, especially when comparing it to how little you have spent.

Search Engine Optimization & Social Media Support Email Marketing

• By: John E Lincoln
• Categories: Search Engine News
• Comments: 0

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SEO Inc. has been known for premium search engine optimization for some time now, but we also have a very strong social media department which consults in a wide array of social integration.

Today, eMarketer released an article on combining the power of email marketing and social media. Here are some of the highlights from the report:

“More than four in 10 business executives surveyed by StrongMail said integrating e-mail and social was one of their most important initiatives for 2010, just after improving e-mail performance and targeting and growing opt-in lists.”

“Four-fifths (81%) of marketers surveyed by MarketingSherpa in summer 2009 said social media helped to expand the reach of their e-mail content, most likely because of sharing buttons incorporated into e-mail newsletters. A further 78% said social helped to increase brand awareness.”

I Love Search Engine Optimization!

• By: John E Lincoln
• Categories: Search Engine News
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Hi there, my name is John Lincoln and I am the new Director of SEO Consulting and Social at SEO Inc. and man, do I love SEO and social media. Really, in my eyes SEO and social media are the two most important components of an online brand. Perhaps that’s why I’ve been drawn to the promotional tools since day one. These two entities together offer an amazing ROI, and that is what SEO Inc. specializes in.

Now that is not to say that we don’t consider PPC, PR, blogging, web design, website usability, code, email marketing and copy writing. The team here at SEO Inc. is well versed in these areas as well, and we do offer our clients these services, but search engine optimization and social media are at the core of our business, let me tell you why.

Search engine optimization is the ultimate structural guideline. By following SEO Inc. practices you can make sure that you are doing everything you need to succeed online. You can make sure your brand, code, copy and online marketing materials are refined. You can make sure you are maximizing your presence and getting the most out of the sites you’ve invested so much in and worked so hard on! That is what we take pride in, helping our clients perfect their projects and push the limits of success.

Ladies and Gentlemen: Google Trend Spamming

• By: Steve Tchorzewski
• Categories: Search Engine News
• Comments: 0

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NowPublic.com reports that Google is being spammed with searches for “white people stole my car”.

The idea, as far as we can tell, is to inflate the Google Trends data to make “white people stole my car” seem like a suddenly popular term. Thus, luring people who use Google trends to the spyware-o-rific websites that rank for that term.

Google Announces Sitelinks Expansion

• By: Sarah Simmons
• Categories: Search Engine News
• Comments: 0

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If you are a frequent user of Google, you probably know what sitelinks are, if not by name, then by sight.

Sitelinks help searchers by allowing them to go directly to the most popular parts of a site such as the FAQ section, Contact, Locations, etc. From an SEO standpoint, sitelinks help reveal unknown parts of your site to searchers and can help increase the visibility of and traffic to your site. Sitelinks previously only appeared on the first search result however, which didn’t really help if you were trying to move up in the rankings.