It’s Official: Google Adds Caffeine to its Brew

• By: Brad
• Categories: Search Engine News
• Comments: 2

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Today Google formally announced on its blog that it has completed its launch of he new indexing system dubbed “caffeine”. Google originally announced the caffeine indexing infrastructure in August of 2009 and then launched a version of it on a single data-center later in the year. Today’s announcement makes it official that caffeine is live on all Google data-centers.

Highlights of the Caffeine Announcement

1. The size of the Google index is larger than ever
2. Google claims that all search results are 50% fresher meaning that new content being added to the web will appear in search results faster. This does not change the frequency of Google’s indexing of websites, it simply means that new information is pushed live to the index faster than before.
3. Storage Capacity Increased Greatly- Google’s caffeine currently requires 100 million gigabytes of storage. (that’s 625,000 of the largest ipods to you and me).
4. The primary reasons for the update are to deliver fresher content at a close to real time rate and to create a foundation for the future as the internet grows.

Apple Says Flash is Bad

• By: Brad
• Categories: Search Engine News
• Comments: 0

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It is a rare occasion that Steve Jobs comes to anyone’s rescue but I will say that today I am thanking him for helping all SEO Consultants by laying out his objections to flash. Mr. Jobs recently posted an open letter on the subject of flash in which he states “Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.” The letter outlines six reasons why flash is no longer necessary including the facts that it is not an open platform, drains battery life and does not work with the modern “touch” devices that most of us are using now.

TP Turmoil Erupts at Search Engine Optimization Company

• By: John E Lincoln
• Categories: Search Engine News
• Comments: 1

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Completely unexpected, odd, scary, there are many ways to describe the incident which occurred at search engine optimization company, SEO Inc. today. But no matter how you look at it, it is definitely funny.

Upon arriving at SEO Inc. this morning it was quickly realized that things were out of sorts, in particular, Jay Dunigan’s office suffered a serious blow. Let the picture explain.

 

White sheets of unpleasantness lined Jay’s walls, hung from his ceiling, blanketed his windows and occupied a significant amount of carpet space. Jay’s office had been, you guessed it, TP’ed!

Search Engine Optimization Inc. will be using their Internet marketing skills to find the culprit. Each of us is furiously Googling away. More on the story as it develops.

Until we find the person responsible, feel free to read some recent posts

How to Optimize Twitter Lists

Google Announces AdWords Certification

Search Engine Optimization vs. Website Usability

Google Announces New Adwords Certification

• By: JC
• Categories: Search Engine News
• Comments: 0

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Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.”

The new program introduces preferred Adwords API (Application Programming Interface) pricing so an advertiser can chose an agency that fits his or her business model. These changes will allow agencies to compete with companies who have in-house pay per click departments. Changes are also being made in the spend criteria to become qualified.

How to Run a Social Media Campaign

• By: John E Lincoln
• Categories: Facebook, Search Engine News, Search Engine Optimization, Social Media Marketing
• Comments: 1

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We love search engine optimization here at SEO Inc., but we’re also well known for our social media knowledge. Running a good social media campaign can be difficult. When you are creating a new social media campaign these are the things to keep in mind.

The Challenge
Every good social media campaign needs to have a challenge. For instance, maybe you want your fans/followers to upload a photo of themselves or create a video stating why they should win the prize. The challenge is what you request from the community/contestants in order to play the game.

The Rules
Every good social media campaign needs to have rules. What must occur for this to be a legitimate and reputable business marketing campaign? Do you need to make sure the content being submitted is clean? Should the video be a certain length? Does the video need to be created within a certain budget? Do you have to live in the United States to enter? Make sure these things are laid out before you announce the project. I always make it a rule that the user has to follow you on Twitter or be a fan on Facebook to play the game; this is a great way to build your community base. This idea also ties into the benefit section mentioned below.

How to Avoid the Google Caffeine Jitters

• By: Krish
• Categories: Search Engine News
• Comments: 2

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Recently Google began testing Google Caffeine within selected datacenters. It will be the most significant update to its ranking algorithm in the last five years.

Caffeine will be a new upgraded version of the Google search engine results. A study of the changes reveals that Google Caffeine will place a greater emphasis on fresh content, local results and social media. Most significantly, just as the name implies, for the first time Google will soon begin to judge websites based on the amount of time it takes a browser to load and refresh pages.

Therefore, moving forward, in order to compete for Google’s ranking’ results through search engine optimization, websites need to be aware of the following: