Bing’s Growth Continues While Google Holds Steady

• By: Brad
• Categories: Bing, Search Engine News
• Comments: 0

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According to today’s ComScore report Bing hit it’s all-time high for search market share in June.  Google and Yahoo held steady, meaning that the gains did not come by taking market share from Google. Ask and AOL fell to new lows which may be one place where Bing is taking any new market share. Overall search volume was up slightly from May indicating continued growth in search.

Take a look at the comScore is reporting:

June 2011 - Explicit search(doesn’t include image/contextual/Google Instant)

Google: 65.5% (essentially unchanged from May)
Yahoo: 15.9% (essentially unchanged)
Bing: 14.4% (up from 14.1% in May)
Bing’s 14.4% is an all-time high share of explicit search. Combined, Bing/Yahoo is now at 30.2% market share, up from 30% in both April and May.

June 2011 - Core search

Google: 64.5% (up from 63.3% in May)
Yahoo: 17.5% (down from 19.6% in May)
Bing: 14.1% (up from 13.1% in May)

Bing’s 14.1% is an all-time high in core search share.

For search engine optimization, this means that it is imperitive to continue to pay attention to Bing and their search alliance with Yahoo.  The alliance market share is over 30% and growing. You can make an argument that targeting Bing may be the primary goal for some industries due to the demographics of the typical Bing searcher.

PayPal Sues Google Over Google Wallet

• By: John E Lincoln
• Categories: Search Engine News
• Comments: 0

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Breaking News! PayPal is suing Google over their new Google Wallet release. The news was made public hours after Google unveiled it’s new system. Here is an excerpt from the PayPal blog.

Spending time in courtrooms is generally not our thing. We prefer to compete and innovate, serving our customers by offering the best way to pay and be paid. That’s how you really win. But sometimes the behaviors of people and competitors make legal action the only meaningful way for a company to protect one of its most valuable assets – its trade secrets.

We spend a lot of time and energy creating the things that make PayPal unique and a preferred way to pay for almost 100 million people around the world. We treat PayPal’s “secrets” seriously, and take it personally when someone else doesn’t. So we made a decision today. We filed a lawsuit against Google and two former colleagues who now work there, Osama Bedier and Stephanie Tilenius.

Insight from ad:tech 2011

• By: John E Lincoln
• Categories: Search Engine News
• Comments: 3

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For those of you who follow the SEO Inc. blog and Facebook page you know that we went to ad:tech. We were working the booth for the majority of the show, but we did get a chance to walk around and scope the scene. Here is some insight from the conversations I had while at the show.

Our Service Offering is Unique
Don’t worry. I am not going to turn this post into a sales pitch. But one thing that I did notice is that our SEO and social media methodology is unique. No one really does it quite like us. Our solutions are not cookie cutter, they are customized and we ensure the client gets services that will help them market their business online. I was really happy to see this, and was frankly proud of how well our services look in comparison to the other offerings out there. Each person who came to our booth was impressed by the innovative services we offer and the processes we have in place to deliver these services. I think it all comes down to the fact that many of the other companies who are offering SEO and social media marketing services are new. We have been refining our services and procedures over a period of 13 years, so we definitely have a leg up on the competition.

Video is Hot Right Now
The general consensus in the industry is that video is going to be the next big thing. (I actually wrote on this a while back. Read more on the future of online multimedia). I heard this same concept relayed by multiple people, but I think it hit me the hardest when it was commented on by Mr. Paul Botto, former head of Google Analytics Sales and Enterprise at Google. I had the pleasure of sitting and talking with Paul for quite some time on the flight from San Diego to San Francisco. While I won’t go into specifics as to who said what, the basic idea is that T.V. advertising dollars are shifting to online video advertising dollars fast. So now is the time to jump in. In addition, video tracking and overall advances in online video analytics are accelerating at a rapid rate. With this new ability to deliver qualified data on video engagement the medium gains value and more advertisers jump in

SEO Inc. Takes Search Engine Strategies SF by Storm!

• By: John E Lincoln
• Categories: Search Engine News, SEO Inc News
• Comments: 1

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For those of you who follow the SEO Inc. blog (the blog you are on right now), you know that we went to Search Engine Strategies (SES) San Francisco last week. Here is a quick list of how it all went down.

1. Great Speakers
2. Good Food
3. Met Lots of People in the Industry
4. People Love the SEO Inc. Booth Girl
5. A Massive Prize was Given Away

I’d like to focus on the last two items on this list if that is OK…

So the gorgeous booth girl, or the very nice women dressed in a boxing type Halloween costume, was there to promote our special giveaway (and our search engine optimization, social media marketing and reputation management services of course). What was the giveaway you ask? How about hotel accommodations, and tickets to a boxing match in good old Las Vegas! For those of you who are boxing fans, the tickets are to the Juan Manuel Lopez vs. Rafael Marquez fight. The fight was actually recently postponed. You can read about that here.

During the event we collected cards. Then, at 2:00pm sharp on Tuesday, August 17th, we announced the winner. The buzz around the giveaway was really something special. You could tell that everyone in the crowd was really hoping to win. We pulled the first card and the winner wasn’t there to claim the prize. We then pulled the second. No one there to win, again! But the third time was the charm!

Social Media Links Helping SEO, Whhaaaat?

• By: John E Lincoln
• Categories: Search Engine News, Social Media Marketing
• Comments: 5

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Is it true? Could it be? Are social media links actually starting to affect SEO? Well if Google Webmaster tools’ reporting is any indication of link recognition, then yeah, they are. But before we jump to conclusions, let’s elaborate on the topic a bit.

We are now seeing that links which are present in Facebook, Twitter and LinkedIn posts are being recognized in Webmaster tools as external links to the domain which the Webmaster tools account is tracking. This is a new development. So what does this mean for search engine optimization and social media?

SEO Inc Achieves Google AdWords Certified Partner Status!

• By: Brad
• Categories: Search Engine News
• Comments: 0

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Since Google announced the upgrade of their AdWords Certification program on April 26th, the SEO Inc. PPC marketing team has been busy taking and passing the newly required exams.  SEO Inc has a long a successful history as a full service search engine marketing agency and was already part of the Google Advertising Professionals program and had achieved AdWords Qualified Company status.  When the announcement came all AdWords Qualified companies had 6 months to pass the updated exams, but we wanted to showcase our abilities by becoming certified immediately.