Apr 08

Why Social Media Helps PPC Conversions

Share

If you haven’t already realized it from reading anything that John has written on here, Social Media is critical and extremely helpful when it comes to organic search engine optimization. As a Paid Search Manager, my focus has been more on pay-per-click campaigns on the major search engines rather than on social media sites. However, after reading a report on Gigya that said that “nearly 20% of social consumers are now using social networks as their core navigation tool”, I’ve been thinking of how to successfully combine paid search campaigns and social media strategies.

Strengthen Brand Awareness

Social media is, naturally, going to strengthen brand awareness. Because of this, consumers are more likely to click on paid search ads because they are more familiar with your company. So, with a strong social media based brand campaign, people are going convert on your ad when searching for your product or service, which will improve your click through rate and improve your quality score.

Continue Reading

Mar 31

Google Adwords Authorized Reseller Program to Shut Down

Share

While there has been no official announcement from Google and their Authorized Reseller program website is still live, rumors have been swirling that Google is ending it’s Authorized Adwords Program. The program as it exists today includes around 30 PPC Management companies and was designed to allow these companies to provide pay per click management services (Google Adwords) to the local SMB market. Companies who get approved in the program must achieve and maintain a client base of over 500 clients and get free API access.
Continue Reading

Mar 25

Is Google AdWords Losing it’s Edge?

Share

Let’s forget about organic search engine optimization for a moment and talk about Pay Per Click marketing. When you think Pay Per Click management, your mind probably thinks of the sponsored links on a Google search page. Mine does. After all, Google has been my preferred search engine for years now and my first online marketing class in college focused on setting up Google Adwords accounts. It makes sense to use Google for your paid search engine marketing needs. 80% of search traffic comes from there. However, most successful campaigns learn to optimize for the big three search engines: Google, Yahoo, and MSN.

I’ve been surprised by the amount of conversions that can come through Yahoo and MSN. Because everyone is competing for words on Google, bids are almost always lower on the other two. Neither receives the amount of impressions, clicks, or conversions that Google does, but you would be surprised at how high the conversion rate can be, especially when comparing it to how little you have spent.

Continue Reading

Mar 19

Paid Search Marketing and Search Engine Optimization: A Perfect Pair

Share

Paid Search Marketing is an often overlooked and misunderstood method of search engine marketing. Many companies ask “why should we pay for sponsored links when we are showing up in the organic results?”

How PPC Benefits SEO Strategy

There are several reasons why paid search marketing methods like pay per click (PPC) are not only beneficial, but crucial to your search engine optimization strategy.

  • First, you are dominating more real estate on the search page. People are more willing to purchase from companies they are more familiar with, so the more your company’s name shows up the more that will be reinforced.
  • Studies have shown paid search has the highest ROI of all advertising/marketing vehicles (SEMPO Survey February 2007).

Continue Reading

Jul 16

Maximizing SEM Presence With an Integrated Approach

Share

Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)? Continue Reading

May 28

SEO Inc Video Testimonial – The Total Pros

Share

SEO Inc Client Testimonial – The Total Pros

Page 3 of 41234
Twitter Facebook LinkedIn YouTube Google+