Why Social Media Helps PPC Conversions

• By: JC
• Categories: Pay Per Click
• Comments: 0

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If you haven’t already realized it from reading anything that John has written on here, Social Media is critical and extremely helpful when it comes to search engine optimization. As a Paid Search Manager, my focus has been more on pay-per-click campaigns on the major search engines rather than on social media sites. However, after reading a report on Gigya that said that nearly 20% of social consumers are now using social networks as their core navigation tool, I’ve been thinking of how to successfully combine paid search campaigns and social networking strategies.

Social media is, naturally, going to strengthen brand awareness. Because of this, consumers are more likely to click on paid search ads because they are more familiar with your company. So, with a strong social media based brand campaign, people are going convert on your ad when searching for your product or service, which will improve your click through rate and improve your quality score.

Google Adwords Authorized Reseller Program to Shut Down

• By: Brad
• Categories: Pay Per Click
• Comments: 0

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While there has been no official announcement from Google and their Authorized Reseller program website is still live, rumors have been swirling that Google is ending it’s Authorized Adwords Program. The program as it exists today includes around 30 PPC Management companies and was designed to allow these companies to provide pay per click management services (Google Adwords) to the local SMB market. Companies who get approved in the program must achieve and maintain a client base of over 500 clients and get free API access.

Paid Search Marketing and Search Engine Optimization: A Perfect Pair

• By: JC
• Categories: Pay Per Click
• Comments: 0

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Paid Search Marketing is an often overlooked and misunderstood method of search engine marketing. Many companies ask “why should we pay for sponsored links when we are showing up in the organic results?”

There are several reasons why paid search marketing methods like pay per click (PPC) are not only beneficial, but crucial to your search engine optimization strategy.

• First, you are dominating more real estate on the search page. People are more willing to purchase from companies they are more familiar with, so the more your company’s name shows up the more that will be reinforced.
• Studies have shown paid search has the highest ROI of all advertising/marketing vehicles (SEMPO Survey February 2007).

Maximizing SEM Presence With an Integrated Approach

• By: Brad
• Categories: Pay Per Click
• Comments: 0

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Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)?

Top 5 PPC Wishes for 2009

• By: Brad
• Categories: Pay Per Click
• Comments: 0

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Now that 2008 is coming to a close, we can look forward to a fresh start in January. The time has come to declare what paid search marketing needs for the New Year. We’ve been promised grand features, bells, whistles and more; but for some reason we’re still wondering what “really” goes into quality score. So listen closely to what the major search engines should have at the top of their list, if it doesn’t include these items we know their PPC plans are amiss.

Bizarro SEO: Pay Per Click Advertising

• By: Rich Funk
• Categories: Pay Per Click
• Comments: 4

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Welcome to the Bizarro World, where all the rules are exactly the opposite of what you’d expect. Up is down, black is white, and OJ Simpson is a free man.

I do PPC advertising here in the Bizarro world and it’s one of the easiest things you could ever do. Some may say that my methods est practices have no place in a non-Bizarro world, but I disagree. In fact, I’m sure a lot of you out there are using some of these techniques already in your PPC accounts. So if you want a taste of the kind of things you should be doing to your PPC account to get it up to Bizarro standards, read on.