Categories: Organic SEO, Paid Search, SEM, Social Marketing
2009 Jul 16th
Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)? Continue Reading Post - Maximizing SEM Presence With an Integrated Approach
Posted by Shalom |
Categories: Paid Search
2008 Dec 23rd
Now that 2008 is coming to a close, we can look forward to a fresh start in January. The time has come to declare what paid search marketing needs for the New Year. We’ve been promised grand features, bells, whistles and more; but for some reason we’re still wondering what “really” goes into quality score. So listen closely to what the major search engines should have at the top of their list, if it doesn’t include these items we know their PPC plans are amiss. Continue Reading Post - Top 5 PPC Wishes for 2009
Posted by Shalom |
Categories: Paid Search, SEM
2008 Oct 17th
Welcome to the Bizarro World, where all the rules are exactly the opposite of what you’d expect. Up is down, black is white, and OJ Simpson is a free man.
I do PPC advertising here in the Bizarro world and it’s one of the easiest things you could ever do. Some may say that my methods and best practices have no place in a non-Bizarro world, but I disagree. In fact, I’m sure a lot of you out there are using some of these techniques already in your PPC accounts. So if you want a taste of the kind of things you should be doing to your PPC account to get it up to Bizarro standards, read on. Continue Reading Post - Bizarro SEO: Pay Per Click Advertising
Posted by Rich |
Categories: Paid Search, SEM
2008 Jun 2nd
Ceilings. Peaks. However you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”. Although the world is shrinking, crossing international borders can still be an intimidating venture to smaller advertisers for a number of reasons. For shopping-cart oriented sites there are shipping and currency concerns. For others there are additional challenges including breaking down language barriers including translating site content, whitepapers, case studies, etc. But after resolving those issues and dissolving your personal borders it’s time to go global with the help of these friendly tips. Continue Reading Post - Think Locally, Act Globally: How to Internationalize Your Paid Search.
Posted by Bryan |
Categories: Paid Search, Search Engine News
2008 May 24th
SAN FRANCISCO — Google Inc. has agreed to pay up to $90 million to settle a lawsuit alleging the online search engine leader overcharged thousands of advertisers who paid for bogus sales referrals generated through a ruse known as “click fraud.”
The proposed settlement, announced by the company Wednesday, would apply to all advertisers in Google’s network during the past four years. Any Web site showing improper charges dating back to 2002 will be eligible for an account credit that could be used toward future ads distributed by Google. Continue Reading Post - Google Agrees to Pay M for Click Fraud
Posted by ceo |
Categories: Paid Search, SEM
2008 Apr 8th
This interview was done on location in our SEO Inc Booth at Ad Tech. The interview is with our Director Of Paid Search Bryan Larkin. Come by the SEO Inc booth and meet the SEO Inc Team! Continue Reading Post - SEO Inc Booth at Ad Tech
Posted by ceo |
Categories: Paid Search, SEM
2008 Feb 27th
With comScore’s recent report indicating traffic from Google paid search ads showing no growth over this time last year, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google as a viable and attractive investment off the table and approaching strictly from an advertiser’s point of view, let’s examine to get to the heart of the matter. Continue Reading Post - Google Decline? comScore Report Brings New Questions To Light.
Posted by Bryan |
Categories: Paid Search, SEM
2008 Jan 30th
For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the shocking answer – you’d quit after a hole or two! Why? Because each arm has its own strengths and weaknesses and without working in communion your productivity is wasted. Continue Reading Post - Perfect Your SEM Swing
Posted by Bryan |
