Think Locally, Act Globally: How to Internationalize Your Paid Search.

2008 Jun 2nd

Ceilings. Peaks. However you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”. Although the world is shrinking, crossing international borders can still be an intimidating venture to smaller advertisers for a number of reasons. For shopping-cart oriented sites there are shipping and currency concerns. For others there are additional challenges including breaking down language barriers including translating site content, whitepapers, case studies, etc. But after resolving those issues and dissolving your personal borders it’s time to go global with the help of these friendly tips.

BryanPosted by Bryan | Discussion: 1 Comment »

Google Agrees to Pay $90M for Click Fraud

2008 May 24th

SAN FRANCISCO  —  Google Inc. has agreed to pay up to $90 million to settle a lawsuit alleging the online search engine leader overcharged thousands of advertisers who paid for bogus sales referrals generated through a ruse known as “click fraud.”

The proposed settlement, announced by the company Wednesday, would apply to all advertisers in Google’s network during the past four years. Any Web site showing improper charges dating back to 2002 will be eligible for an account credit that could be used toward future ads distributed by Google.

ceoPosted by ceo | Discussion: 1 Comment »

SEO Inc Booth at Ad Tech

2008 Apr 8th

This interview was done on location in our SEO Inc Booth at Ad Tech. The interview is with our Director Of Paid Search Bryan Larkin. Come by the SEO Inc booth and meet the SEO Inc Team!

ceoPosted by ceo | Discussion: No Comments »

Google Decline? comScore Report Brings New Questions To Light.

2008 Feb 27th

With comScore’s recent report indicating traffic from Google paid search ads showing no growth over this time last year, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google as a viable and attractive investment off the table and approaching strictly from an advertiser’s point of view, let’s examine to get to the heart of the matter.

BryanPosted by Bryan | Discussion: No Comments »

Perfect Your SEM Swing

2008 Jan 30th

For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the shocking answer – you’d quit after a hole or two! Why? Because each arm has its own strengths and weaknesses and without working in communion your productivity is wasted.

Have you figured out what this has to do with search marketing yet?

BryanPosted by Bryan | Discussion: 2 Comments »

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