Search engine optimization has changed over the years; there is no doubt about it. And today, it is more competitive than ever. Now social media is peaking around the corner, more like running full speed around the corner, actually, so how do these two web based entities work together?
With this question in mind, I have thrown together these bullet points. Take a look and let me know what you think.
Social Media Benefits to SEO
Social media sites rank for targeted branded and non-branded terms helping secure a larger search space.
When blog content is pushed out through social media it gets exposure & stimulates organic linking.
Content must be generated for social media. Fresh content greatly benefits search.
Twitter content is indexed and shown in Google real time search.
The Twitter search engine is used by millions. Tweets allow you to optimize keywords for that engine.
YouTube videos rank in Google general search and are important for optimizing the video search space.
Boom! As you probably know by now Google is about to get all jacked up on Caffeine! No, they haven’t been downing extra shots of mocha latte… well maybe they have, but that’s not what we’re talking about. The newest update to Google’s ranking algorithm has been dubbed “Caffeine” and it encompassed some the biggest changes we’ve seen in quite a while.
So, what kind of name is that? As it turns out, it’s a pretty good one. In addition to many of the SEO best practices that have been helping sites achieve good rankings for years, this newest version of the world most powerful algorithm will be looking for pots of fresh brewed content, a nice social atmosphere and most importantly… super fast hyper-active websites. Continue Reading Post - SEO Inc’s Page Speed Accelerator Helps Websites “Go Green”
Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)? Continue Reading Post - Maximizing SEM Presence With an Integrated Approach
Within the web world, search engine marketers and website developers often find themselves at odds when determining what’s best for a website. Web developers want what looks best to consumers, and search engine marketers want to ensure high visibility and traffic.
The title above isn’t entirely accurate. Yes, last week was Earth Day and SEO Inc. did its part to help the Earth. But don’t think that we’re only Earth-friendly around here one day out of the year. Here at SEO Inc. we do what we can every day of the year to keep things as planet-friendly as possible. I guess when you think about it, Earth Day was just another day at the office for us.
(WARNING: Don’t try to apply this attitude to other holidays, especially Valentine’s Day. Try telling your significant other that you didn’t get them anything for Valentine’s Day because you love them every day and you don’t need to give flowers or cards on one specific day just because society tells you that it’s the thing to do. If you do, you may take on a whole new appreciation for Earth Day because you’re probably going to be sleeping outside for a while.) Continue Reading Post - SEO Inc Goes Green For Earth Day
If you are a frequent user of Google, you probably know what sitelinks are, if not by name, then by sight.
Sitelinks help searchers by allowing them to go directly to the most popular parts of a site such as the FAQ section, Contact, Locations, etc. From an SEO standpoint, sitelinks help reveal unknown parts of your site to searchers and can help increase the visibility of and traffic to your site. Sitelinks previously only appeared on the first search result however, which didn’t really help if you were trying to move up in the rankings. Continue Reading Post - Google Announces Sitelinks Expansion
At SEO Inc. we work hard, but we play hard too. Last Friday, the 13th, we had an all out company war with the Friday the 13th Ping-Pong Massacre pitting co-workers against co-workers in ping-pong matches to the death. To. The. DEATH. Ok, it wasn’t that extreme, but we do take our ping-pong pretty seriously. In honor of Friday the 13th, each match played to 13 points with no 2-point win rule. Read on to find out who took the title. (Thanks to Justin for the awesome play by play action.) Continue Reading Post - Friday the 13th Ping-Pong Massacre 2009
Posted by John Lincoln | Discussion: 2 Comments »
At SEO Inc. we work hard, but we play hard too. Last Friday, the 13th, we had an all out company war with the Friday the 13th Ping-Pong Massacre pitting co-workers against co-workers in ping-pong matches to the death. To. The. DEATH. Ok, it wasn’t that extreme, but we do take our ping-pong pretty seriously. In honor of Friday the 13th, each match played to 13 points with no 2-point win rule. Read on to find out who took the title. (Thanks to Justin for the awesome play by play action.) 
