Geotargeting your Site for Search Engine Optimization Just got Easier

• By: John E Lincoln
• Categories: Google, Local Search, Search Engine Optimization
• Comments: 0

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Geotargeting your site for search engine optimization can be critical to online success. SEO Inc. is an expert in this practice, which is why we’re so excited about a new development Google recently released in webmaster tools. Did you know that you can now tell Google where your site should rank? Simply specify the location in webmaster tools, your users, investors and Google will thank you for it. But why would you want to do this exactly, and how does it work? OK, let us flush it out a little.

In the past, when determining the location relevance of a website Google would look at where the site was hosted, the language of the site and the top level domain. This has been an issue because business often want to host their website in a different location to save money, but actually want it to rank in another location. The new geotrageting feature in webmaster tools allows a user to specify a particular region.

4 Location Based Social Media Sites to Watch

• By: John E Lincoln
• Categories: Local Search, Social Media Marketing
• Comments: 1

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Are you familiar with location based social media sites? Well, there are quite a few of them out there. And while at the moment you may be thinking to yourself, “Who cares?” After you read this post you may have a very different sentiment.

Location based social media sites, and niche social media sites are coming on stronger than ever. Here are a few of the top ones to keep an eye on and a little insight into why they are important.

Foursquare
Now I would think that you have heard of Foursquare before, correct? It is probably the most notable social media location site. But did you know that it now has over 4 million users!?

The social media marketing implications of this site are really impressive. Not only can you add your location for free, but by doing so it entices Foursquare users in the area to visit your business. You can add incentive to this by making coupons and specials visible to Foursquare users. Pretty cool right?

Local SEO: The 5 C Approach

• By: Jordan
• Categories: Local Search, Search Engine Optimization
• Comments: 0

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5 simple things you can do rank better for local search

Local SEO has been a mystery for many traditional Search Engine Optimization experts over the years when compared with traditional SEO.  Local search results are rarely the same as organic results. There is, however, among local SEO experts some clear consensus on how businesses can optimize their listings to rank well in local search results.  In June, David Mihm published his 3^rd volume report entitled Local Search Ranking Factors.  In this comprehensive report, local SEO experts evaluated more than 50 factors that are thought to have varying impact on local search rankings.  These factors are in many ways polar opposites compared to the factors that drive traditional SEO.  In this post I will highlight five of the most important local SEO factors that every local business should implement to start seeing positive local search ranking improvements.

1. Claiming your place page or local listing

Yes, surprisingly, just the very act of claiming your local listing from the search results appears to have the local search engine optimization expert consensus as the most important factor for ranking well.  Local SEO experts insist that until you claim your place page or local listing you have little to no control as to how your business will rank.

2. Consistency

Consistency is a huge factor with local SEO.  If Google or any of the other search engines continuously find conflicting information about your local business, how can they justify ranking your site high?  This local SEO factor makes sense.  If searchers can’t find your correct location or your phone number then why should your business rank high in local search results?  Get your listing info accurate and make sure your address is correct across your website. Ask that inaccurate info be removed from third party sites on the web.