Dec 15

How to Create an Email Subscription for your Blog Using Feedburner

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Google’s Feedburner has become quite the success story in the realm of RSS feeds. Feedburner allows the blogger to customize subscription e-mails by altering the text and link color, font size, and the ability to insert the company logo. The best part, Feedburner provides you with a piece of code that you can add to the sidebar of your WordPress blog. This code will allow people to enter an email address and subscribe to your blogs updates, allowing new blog updates to be sent straight to their inbox. This is a straightforward way to add a marketing touch to your e-mails and completly automate the email delivery process from your blog.Feedburner

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Nov 30

LinkedIn Introduces new Share Button

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We have all been waiting for this. Ladies and gents, LinkedIn has finally introduced their own share button. And it’s about time. Give the share button a try:

The button closely resembles the share buttons created by Twitter and Facebook early this year. You can get your own LinkedIn share button here.linkedin share button

This new share button is long overdue. Sharing content on LinkedIn is perhaps one of the best ways to get traffic to your website. What is great about LinkedIn traffic is that the demographic is often more refined. You know that your colleges will be seeing the content you worked so hard on and you can also post to specialty groups.

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Oct 19

SEO Blog Tips, Tips to SEO your Blog

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seo-blogI’m guessing you have a blog, right? I mean who doesn’t now a day? But do you know how to SEO a blog? By that we mean how to search engine optimize a blog… Whether you do or don’t, here are some top SEO blogging tips to get your blog and individual blog posts well optimized for the search engines.

1. Use Specific SEO Blog Meta Data

Each individual blog posts should have specific meta data attributed to it. Make sure that meta data is not redundant with other meta data on the rest of the site. To have well optimized blog posts you need to get specific and niche with that code. Make sure you are really targeted in the keywords you shoot for. Try not to incorporate keywords that are loosely associate with the post, it will only confuse the spider.

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Oct 08

How Blogging Works with Social Media [VIDEO]

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A while back I wrote a post on the perfect organic web presence. Since then many things have changed. The amount of distribution we are now capable of creating for clients online is really impressive. In fact, I have the feeling that with the new technologies we have developed, SEO Inc. clients will be very happy in 2011, both from an SEO and a social media marketing perspective.

While this is true, you still have to start your online marketing somewhere and not everyone is ready for the full package – a blog is a great place to being you efforts. This video on how blogging works with social media is really just an introductory posts on the subject. It has been created to relay the concept and to start generating ideas for the video viewer. Ultimately, SEO Inc. helps clients take this a step further by creating a larger distribution, great content, sound SEO methodology and viral marketing campaigns.

One thing I would like to comment on is that in this video I say you should blog about your new web page. The reason we often do this is to increase the amount of supporting content on that subject and to further internal linking. While that is the case, you can blog about much more, and if you only blog on your new web pages your blog will surely have a very poor following.

Watch the video on how blogging works with social media below. If you have any questions, please add a comment!

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Aug 09

Is Twitters Growth Limited by Character Count?

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Will Twitter be Held Back by Their Character Count?

Will Twitter be Held Back by Their Character Count?

One of the draws of Twitter is its appeal from a micro blogging perspective, i.e., in order to create a post you don’t have to write too much, just 140 characters. But could it be that this short term advantage could be a long term failure?

What other successful sites online have a word count this short? Not many…

While this is true, there are other character limited communication mediums on the market which are successful. Text Messaging only allows a limited amount of characters on many phones for instance. Additionally, some Instant Messaging software limits character count. But overall, it seems that the best software, platforms, social media sites, etc. are unlimited in their capabilities, not constrained by tight word counts.

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Jul 19

Should you Add Tags to your WordPress Website?

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Adding Tags to WordPressIn this post we will dissect a topic long debated over, tags. Our goal is to deliver some clear guidelines for the implementation of tags as a part of your search engine optimization strategy.

What are Tags?

Tags are simply an extended category structure often used in WordPress. When you create a tag, you create a new category which stores content under that label.

Why use Tags?

Many people feel that tags are beneficial because they improve internal linking and create many new content streams. For instance, say I write a post on search engine optimization and then I add three tags to the post, those being, SEO, search engine optimization and search engine marketing.

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