Aug 03

Does Size Matter – in SEO?

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Does Size Matter to Search?

Does Size Matter to Search?

Ahh the age old question – is bigger better?  Well, I’m not going to touch that one; however, I will address whether the size of a website is a factor in building search engine authority?  Although it is well documented that search engines favor websites that provide a large amount of quality content, the idea that a large number of pages alone will benefit your search engine optimization efforts is only a popular myth.   Size only matters when used properly.  Empty pages with no authority are of no help to SEO.  Continue Reading

Apr 02

How to Avoid the Google Caffeine Jitters

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Recently Google began testing Google Caffeine within selected datacenters. It will be the most significant update to its ranking algorithm in the last five years.

Caffeine will be a new upgraded version of the Google search engine results. A study of the changes reveals that Google Caffeine will place a greater emphasis on fresh content, local results and social media. Most significantly, just as the name implies, for the first time Google will soon begin to judge websites based on the amount of time it takes a browser to load and refresh pages.

Therefore, moving forward, in order to compete for Google’s ranking’ results through search engine optimization, websites need to be aware of the following:

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