Local SEO: The 5 C Approach

• By: Jordan
• Categories: Local Search, Search Engine Optimization
• Comments: 0

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5 simple things you can do rank better for local search

Local SEO has been a mystery for many traditional Search Engine Optimization experts over the years when compared with traditional SEO.  Local search results are rarely the same as organic results. There is, however, among local SEO experts some clear consensus on how businesses can optimize their listings to rank well in local search results.  In June, David Mihm published his 3^rd volume report entitled Local Search Ranking Factors.  In this comprehensive report, local SEO experts evaluated more than 50 factors that are thought to have varying impact on local search rankings.  These factors are in many ways polar opposites compared to the factors that drive traditional SEO.  In this post I will highlight five of the most important local SEO factors that every local business should implement to start seeing positive local search ranking improvements.

1. Claiming your place page or local listing

Yes, surprisingly, just the very act of claiming your local listing from the search results appears to have the local search engine optimization expert consensus as the most important factor for ranking well.  Local SEO experts insist that until you claim your place page or local listing you have little to no control as to how your business will rank.

2. Consistency

Consistency is a huge factor with local SEO.  If Google or any of the other search engines continuously find conflicting information about your local business, how can they justify ranking your site high?  This local SEO factor makes sense.  If searchers can’t find your correct location or your phone number then why should your business rank high in local search results?  Get your listing info accurate and make sure your address is correct across your website. Ask that inaccurate info be removed from third party sites on the web.