Google Instant: How Will it Impact Search Engine Optimization?

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 4

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Google Instant is here folks, and SEO’s all over the world are up in arms about it. “What does this mean?!,” they all clamor. In this post we will report on what Google Instant is and provide some speculation on the new elements of the search engine.

What is Google Instant

Basically, Google Instant is a beta update to the Google search experince. The update allows results to appear from search queries at lightning speed. For example, type in SEO Inc. and these results will appear instantaneously.

Here is how Google explains Google Instant on their famous Official Google Webmaster Central Blog:

Should you Buy All of Your Domain Name Extensions?

• By: John E Lincoln
• Categories: Reputation Management
• Comments: 3

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One question which comes up frequently is, “Should I buy all of the extensions of my domain name?” This is a common question because sites which sell domain names will often try to get you to purchase every version. So for example, if your website is www.searchengineoptimization.com a site such as Godaddy may try to get you to buy the following domains:

• www.searchengineoptimization.net
• www.searchengineoptimization.biz
• www.searchengineoptimization.info
• www.searchengineoptimization.ca
• www.searchengineoptimization.us
• www.searchengineoptimization.uk
• This list goes on…

All the while you are sitting here scratching your heading thinking, “Do I really need to pay $200 for all of these domains?!” Well, let’s weigh the pros and cons of the purchase decision.

Pro: You Protect your Brand

By purchasing all of the domain extensions you ensure that no one can have a domain name that matches yours. Why is this important? Well, if someday you develop very strong brand strength and someone searches for your brand there is a good chance that not only your .com extension will come up, but also that a .biz, .net, etc., extension will come up. Now of course this means that someone would have to create a site surrounding your brand name. And they really can’t do this if they are in the same industry as you, unless you OK it – for instance an affiliate may be able to sell under an extension. If they are in another industry, they can absolutely use the domain to promote their company. They can also use the domain to write reviews/blogs on you. Also, if it is a non-branded keyword based domain all bets are off.

Con: You Pay Extra

Why Navigation is Important to Search Engine Optimization

• By: John E Lincoln
• Categories: Search Engine Optimization
• Comments: 0

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There are a lot of different aspects of search engine optimization and Internet marketing which are difficult. However, one which often strikes marketers as exceedingly challenging is refining site navigation and structure. While this is the case, many of us SEO experts relish the opportunity, viewing the task as a rubix’s cube like assignment with a drastically visible impact on a websites bottom-line, in a variety of different ways.

Example of Optimized Website Navigation

Here is an example of a navigation in its most basic form. Hub level 1 filters into hub level 2. Hub level 2 filters into hub level 3. Each of the lower levels support the higher levels from a linking perspective. The lines are indicative of potential cross linking relationships, the implementation of which would be assessed on a site by site basis.

 

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• By: John E Lincoln
• Categories: Search Engine Optimization
• Comments: 0

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SEO Inc. Takes Search Engine Strategies SF by Storm!

• By: John E Lincoln
• Categories: SEO Inc News
• Comments: 1

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For those of you who follow the SEO Inc. blog (the blog you are on right now), you know that we went to Search Engine Strategies (SES) San Francisco last week. Here is a quick list of how it all went down.

1. Great Speakers
2. Good Food
3. Met Lots of People in the Industry
4. People Love the SEO Inc. Booth Girl
5. A Massive Prize was Given Away

I’d like to focus on the last two items on this list if that is OK…

So the gorgeous booth girl, or the very nice women dressed in a boxing type Halloween costume, was there to promote our special giveaway (and our organic search engine optimization, social media marketing and reputation management services of course). What was the giveaway you ask? How about hotel accommodations, and tickets to a boxing match in good old Las Vegas! For those of you who are boxing fans, the tickets are to the Juan Manuel Lopez vs. Rafael Marquez fight. The fight was actually recently postponed. You can read about that here.

During the event we collected cards. Then, at 2:00pm sharp on Tuesday, August 17th, we announced the winner. The buzz around the giveaway was really something special. You could tell that everyone in the crowd was really hoping to win. We pulled the first card and the winner wasn’t there to claim the prize. We then pulled the second. No one there to win, again! But the third time was the charm!

SEO Inc. Heads to Search Engine Strategies San Francisco 2010!

• By: John E Lincoln
• Categories: SEO Inc News
• Comments: 0

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Well it’s that time again! SEO Inc. is packing our bags and heading off to San Francisco for Search Engine Strategies San Francisco, 2010!

For those of you who haven’t heard of SES, it’s an industry leading event for all things Internet marketing. SEO Inc. will be located on the expo floor Tuesday, August 17 and Wednesday, August 18th, and boy oh boy, do we have something cool to offer you!

Those of you who come by and see us will automatically be entered into a drawing to win a Vegas vacation along with seats to a premium boxing match!

SEO Inc. will be located at booth #523. The drawing will take place at 2:00pm on Wednesday the 18^th, so make sure to come see us beforehand. Not only will you get a free site analysis and learn about the latest in SEO, PPC and social media, you’ll also get fun giveaways and be entered for this amazing drawing!