Over 99% of Web Visitors do not Click Google +1 [Research]

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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A report on Google +1 research data pulled from 41 non-publisher websites in different industries.

From the time period of 8/20/2011 to 9/20/2011 Search Engine Optimization Inc. performed an analysis of Google +1 data on 41 websites. This research was focused on the number of Google +1s each of these websites received during the time period. The websites used in the study came from a wide range of industries. It should be noted that none of the websites featured in the study were sites primarily based on news content creation.

The purpose in conducting the Google +1 search engine optimization research was to determine the level of Google +1 button user engagement in both search results and on actual websites. The 41 websites surveyed in the study had traffic levels ranging from hundreds of visitors a month to millions of visitors per month. All information was aggregated from the websites’ Google Analytics accounts. All websites will remain anonymous.

SEO Inc. is publishing the results of this study below. Following the results we will explore the data trends.

Google +1 Results

Common Trends

• 87% of the websites in the survey had not received a +1 yet from a user.
• 92% of the websites in this survey did not have a Google +1 button installed on the site.
• The average amount of total visitors for the month timeframe that had +1ed a site was bellow .002%
• The highest amount of social engaged visits in comparison to total site traffic for the month period was below .002%
• On average, websites with a +1 from a user saw 5.2 pages within the site +1ed.
• When only looking at the sites that had received a +1 from a user, the average number of total individual +1s from users was 17.6 +1s.

Is CircleMe Going to be the Next Big Thing?

• By: John E Lincoln
• Categories: Social Media Marketing
• Comments: 0

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CircleMe is a new social network that is generating quite a buzz online. Like Facebook, you can specify the things you like or are interested in, but the difference is that CircleMe allows you to aggragate content surrounding these links and interests. In addition, it lets you connect with others who have the same passion as you.

According to CircleMe, this is what they are all about.

Track, share and engage
with all your likes in one place.
• Collect all the things you already love
• See and post new stories about your likes
• Share with friends and like-minded people
• Plan to-do’s around your interests

Watch a Video on CircleMe

CircleMe is an incredibly exciting concept. In a way, it is similar to what Facebook is currently trying to achieve in their new update which is just about to be released. Facebook is moving away from just offering the ability to Like content. Facebook is also working on the content creation concept as well, however, they are generating the content through the form of third party applications. It would appear that CircleMe content will be user generated and user organized.

Should you use rel=canonical or 301 redirects for Search Engine Optimization

• By: John E Lincoln
• Categories: Search Engine Optimization, Web Design & Development
• Comments: 0

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As an SEO company, we run into questions like, “Should you use a rel=canonical or a 301 redirect” all of the time. While we are quite versed in answering these topics, it is always nice to hear information straight from Google. In this video, we hear Matt Cutts, head of WebSpam at Google, address the difference between rel=canonical and 301 redirect.

301 Redirect vs. rel=canonical for SEO

As mentioned in the video, you only loose a tiny bit of link juice if you do a 301 redirect. Google has configured the 301 redirect this way because if you didn’t loose any link juice, webmasters would implement many more 301 redirects opposed to internal links. It is also mentioned that link weight from a 301 redirect does not change over time.

Making AJAX Application Crawlable for Search Engine Optimization

• By: John E Lincoln
• Categories: Search Engine Optimization, Web Design & Development
• Comments: 0

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Making an Ajax application crawlable by the Google search engine is not incredibly complicated if you take the time to ensure the necessary technical requirements have been met. In this post, we will cover some of the key concepts in AJAX application search engine optimization.

Overview of AJAX SEO

Google and other search engines have a very difficult time crawling AJAX applications. Because of this, Google allows HTML snapshots to be delivered from the AJAX URL. The HTML page should be optimized for the terms that related to the AJAX content. In order to make this happen correctly we must follow the guidelines below. This information has been taken from documentation supplied by Google to ensure accuracy.

Indicate to Google that you have an AJAX site Ready for Crawling

First we need to create a URL that Google sees as being crawlable. In order to do this, we need to add a special character after the hash fragment.

Current URL

www.example.com/ajax.html#key=value

Correct URL

www.example.com/ajax.html#!key=value

By adding this relationship to your URLs it will now become SEO friendly and Google will pay attention to the information following the !.

Facebook Launches People Talking About This & New Facebook Insights

• By: John E Lincoln
• Categories: Facebook, Social Media Management
• Comments: 5

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Facebook has been making a ton of changes lately (all of which must be incorporated into your social media management process), and here is yet another one… But I think you will like it: Facebook’s new the number of People Talking About This. Facebook released this update a couple days ago, but when evaluating this new feature we stumbled upon something else as well, a new Facebook Insights! In this blog we will take a look at the Facebook People Talking About this Feature, as well as the new Facebook Insights update.

Facebook People Talking About this Feature

Here is a quote from Facebook on the new people talking about this feature. “Improvements to Insights: You’ll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days.”

This feature lists the amount of people who have engaged with your page in the last 7 days. It should be noted that demographic data for people talking about this is only available when more than 30 people have talked about a page in the 7 days preceding the last day of your selected date range.

Let’s take a look at some of the advanced metrics for the people talking about this feature.

Social Media Marketing Campaigns Now Possible on LinkedIn

• By: John E Lincoln
• Categories: LinkedIn, Social Media Marketing
• Comments: 1

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SEO Inc. is a full service digital agency. One of our core social media services is social media marketing campaigns. Because of this, we couldn’t be happier to see that the WildFire application has now been integrated with the LinkedIn platform! With the addition of this functionality, we can now run fullscale social media marketing campaigns on LinkedIn.