SEO and PPC Marketing

Bizarro SEO: 5 Sure-Fire Ways to Not Rank in the Search Engines

Categories: Organic SEO, SEO Content

Following the Bizarro theme that kicked off in August, I was thinking to myself – “Self, what’s more bizarre than not wanting to RANK?”   Here are 5 sure-fire ways to not rank in Google, Yahoo!, MSN, and the thousands of other search engines:

1.  Robots.txt

The robots.txt file is the first file that a spider looks for when crawling a site.  This file provides the robots with a specific set of instructions to follow.  If you don’t want to rank, this is the fastest and most effective way to block a whole site (or just a directory) from the search engines.

Posted by janet | Discussion: 1 Comment »

CYA: Cover Your Assets

Categories: Organic SEO, SEO Content

From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.

However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move.

Posted by janet | Discussion: No Comments »