Jun 08

MSN.com Broken in IE6

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Yes folks, it’s official, Microsoft has stopped error checking its own site using IE6:

So is this the final nail in the coffin of Internet Explorer 6?
Unfortunately, no, not really. Continue Reading

Feb 19

Google Helps Out With Duplicate Content

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The webmaster central blog has a post about using a link tag to specify the best URL to use for a page.

Wow, this could be a useful shortcut for websites with thousands of duplicate pages and no easy way to clean them up.

Aug 11

The Bizarro World of SEO

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seo bizarro worldOver the next few weeks we are taking a cue from DC Comic’s “Bizarro World.” Which seems appropriate since we just recently wrapped up San Diego Comic Con 08 2 weeks ago.  For the unfamiliar, Bizarro World is a society that is ruled by the Bizarro Code. “ Us do Opposite of all Earthly Things!…”  All the great DC Heroes has an imperfect version of themselves in this world of opposites.  If you’re not a comic book fan then you may remember “The Bizarro Jerry” episode of Seinfeld. Whatever your Bizarro experience may be, we will be providing information on how to implement Search Engine Optimization that is counterproductive to successful ranking. Continue Reading

Jul 24

To Robots.txt or not to Robots.txt (that is the question)

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There are many a blog post out there detailing the advantages and features of robots.txt files, but does your site even need one?

Robots.txt is used to block search engine spiders from crawling certain pages or directories. On most sites private information is already blocked because it is delivered using SSL, so there is no point to having a robots.txt file. Continue Reading

May 29

SEO Friendly Flash

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A simple yet effective way of making Flash websites SEO friendly

The Problem
Conventional wisdom has always been that using Flash to make a website is a huge SEO No-No, and here’s why: When a search engine crawler comes to a web page, its mission is to read the text and follow the links to the other pages on the site. If the only thing on the page is an embedded flash object; then there is nothing for the crawler to read and no where for it to go. Ouch! Continue Reading

Feb 19

Managing Stakeholders expectations

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Bringing a new client on board has always been an interesting event.  Each client comes in with initial Marketing Strategy and an outlined set of objectives, you mostly know what you’re going to get.  What you usually don’t know are the client’s expectations for the Campaign.  Implementing a solid SEO Marketing Campaign with all its non guarantee’s can be a lot easier than managing the clients expectations.  This can be difficult for a variety of reasons.  Client’s knowledge of SEO may be built from scouring website after website grabbing tidbits of optimization advice or maybe they go some advice from a friend over coffee.   This is the greatest struggle as a SEO project manager.
Continue Reading

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