Location! Location! Location! is a guideline most associated with the real estate industry, however it seems to apply to the SEO/Social Marketing space with a slightly different context when it comes to hosting a blog.
The most common ways to implement a company blog are as follows: 
Ceilings, peaks, however you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach with pay per click marketing. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”. Even though the world is shrinking in many respects, crossing international borders can still be an intimidating venture to small business marketers for a number of reasons. For e-commerce websites there are shipping and currency concerns. For others there are additional challenges including breaking down language barriers including translating site content, whitepapers, case studies, etc. But after resolving those issues and dissolving your personal borders it’s time to go global with the help of these friendly tips.
With comScore’s recent report indicating traffic from Google paid search ads showing no growth versus the same time one year ago, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google as a viable and attractive investment off the table and approaching strictly from an advertiser’s point of view, let’s examine to get to the heart of the matter.
A high quality, SEO friendly Content Management System (CMS) can significantly benefit your company by saving precious time and resources, increasing production, and reducing down time. More importantly, SEO CMS web development can bring your site valuable exposure from search engines if it is built according to their standards.
So how can you ensure the CMS solution you choose will turn into a healthy investment for your company?
Search Engine Optimization regrettably often takes a back seat to a company’s offline marketing efforts. Print, radio and TV advertising are often the frontrunners when companies decide where to spend their marketing budgets for the upcoming fiscal year. Year after year companies seem more comfortable with the familiar processes and terms of the traditional marketing outlets. GRP, ROI, ROAS and other exciting abbreviations the marketers and executives can come up with, are always the deciding factor to where money is allocated.
For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the shocking answer – you’d quit after a hole or two! Why? Because each arm has its own strengths and weaknesses and without working in communion your productivity is wasted.
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