Maximizing SEM Presence With an Integrated Approach

2009 Jul 16th

Isn’t it wonderful to have the internet at our finger tips? The technology environment is shifting on what seems to be a daily basis and the Y-generation takes to zeros and bits like ducks take to water. Search Engine Marketing knocks the socks off traditional media. So, as a result any company B2C or B2B needs to be ready with their marketing ammunition online. But why choose an integrated approach to Search Engine Marketing (SEM)? Continue Reading Post - Maximizing SEM Presence With an Integrated Approach

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Top 5 PPC Wishes for 2009

2008 Dec 23rd

Now that 2008 is coming to a close, we can look forward to a fresh start in January. The time has come to declare what paid search marketing needs for the New Year. We’ve been promised grand features, bells, whistles and more; but for some reason we’re still wondering what “really” goes into quality score. So listen closely to what the major search engines should have at the top of their list, if it doesn’t include these items we know their PPC plans are amiss. Continue Reading Post - Top 5 PPC Wishes for 2009

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