Sep 08
Checking the Keyword Density in Your SEO Copywriting or: A Tale of Red Shoes
Share TweetSEO copywriting, much like all aspects of SEO, can be a controversial topic. Some people say you shouldn’t specifically write for a certain keyword density (KWD) while others say your keywords’ density should always be exactly 5%. Some people say you can play around with the structure of your keywords a bit while others say you should only put your exact keywords and keyword phrases in content. So let me put this disclosure right at the beginning of the blog post: there are no hard and fast “rules” for putting keywords in content. These are simply my observations of what works best when I’m writing web content. 
Earlier this week JCPenney became the first MAJOR retailer to make its entire catalog of products available on Facebook—not just to browse and look at, but to buy. Although smaller retailers like 1-800-FLOWERS have already opened full e-commerce sites on Facebook, JCPenney appears to be the largest retailer to do it so extensively via the social media outlet.
Content is essential to search engine optimization because it helps search engines distinguish your website as informative and pertinent to the keywords you’re going after. However, your SEO content needs to be readable and appealing to the human visitors that visit your site as well. Here are five 
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